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Developing consumers’ paradox mindsets: Making sense of tensions in sustainability
16 references·2 citing·45 second hop
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References

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  • 2004

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A Rhetorical Theory of Diffusion
685 cited
  • 1999Sociocognitive Dynamics in a Product Market652 cited
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    • 2025Greenwashing vs green branding: the role of non-deception and brand nature experiences in green brand trust formation6 cited
    • 2025Paradoxical adoption of consumer-facing service technologies: Investigating the role of mindset, learning paradox, and technological context4 cited