References

• 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
• 1991The theory of planned behavior90,729 cited
• 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
• 1991Why we buy what we buy: A theory of consumption values4,924 cited
• 2010Going green to be seen: Status, reputation, and conspicuous conservation.2,166 cited
• 1996Green consumers in the 1990s: Profile and implications for advertising1,580 cited
• 2010Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers1,416 cited
• 2007Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values1,178 cited
• 2012Against the Green: A Multi-method Examination of the Barriers to Green Consumption970 cited
• 2017Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers846 cited
• 1981The Link Between Identity and Role Performance824 cited
• 2014Green products: an exploratory study on the consumer behaviour in emerging economies of the East618 cited
• 2009The positive effects of relationship learning and absorptive capacity on innovation performance and competitive advantage in industrial markets