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Advertising Content and Irritation

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References

2025Advances in Consumer Research13,264 cited
1968Attitudinal effects of mere exposure.6,730 cited
1986Communication and Persuasion5,214 cited
1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
1983Advances in Consumer Research2,879 cited
1992Advances in Consumer Research2,863 cited
1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
2014Cognitive Responses in Persuasion1,202 cited
1987The Power of Feelings in Understanding Advertising Effects1,119 cited
1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
1987Advertising and Promotion Management868 cited
1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
1991Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time564 cited

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1986Warmth in Advertising: Measurement, Impact, and Sequence Effects545 cited

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2005The Effects of Ad Irritation on Brand Attitudes38 cited
2006Mobile Advertising Effectiveness: an Exploratory Study31 cited
2001Attitudes on commercialisation and anti‐commercial reactions on gift‐giving occasions in Belgium30 cited
2015Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?25 cited
2019Brand avoidance – a services perspective24 cited
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