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Factors that Influence Consumer Behavior: A Case Study of a Multinational Consumer Goods Company in Malaysia
16 references·0 citing·51 second hopsampled
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1999Whence Consumer Loyalty?10,801 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,959 cited
  • 1991Why we buy what we buy: A theory of consumption values5,107 cited
  • 2021Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use417 cited
  • 2019The impact of perceived CSR on corporate reputation and purchase intention343 cited
  • 2021The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers181 cited
  • 2023Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review169 cited
  • 2013Behaviour change for better health: nutrition, hygiene and sustainability164 cited
  • 2023The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction119 cited
  • 2012Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process100 cited
  • 2019Assessing the effects of perceived quality and perceived value on customer satisfaction100 cited

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1993
Interpreting cross-cultural replications of brand extension research
83 cited
  • 2022Consumer Behavior in the Service Industry: An Integrative Literature Review and Research Agenda42 cited
  • 2020The mediating effect of customer satisfaction in relationship with service quality, corporate social responsibility, perceived quality and brand loyalty28 cited
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