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Influence of corporate digital responsibility, responsible marketing, green technology and responsible practices on green brand equity in star-rated hotels
16 references·0 citing·46 second hop
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(1998)The partial least squares app…Environmental Marketing Management (1998)Environmental Marketing Manag…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)Cloud computing adoption by SMEs in the north east of England (2013)Time to seize the digital evolution: Adoption of blockchain in operations and supply chain management among Malaysian SMEs (2019)A supply chain transparency and sustainability technology appraisal model for blockchain technology (2020)Organizational Images and Member Identification (1994)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment (2006)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)An Introduction to Structural Equation Modeling (2021)Partial Least Squares Structural Equation Modeling (2021)Progress in partial least squares structural equation modeling use in marketing research in the last decade (2022)Organizational culture and leadership (1993)Strategy and society: the link between competitive advantage and corporate social responsibility (2007)The second machine age: work, progress, and prosperity in a time of brilliant technologies (2015)The Role of Marketing in Digital Business Platforms (2020)Exploring Human Resource Management Digital Transformation in the Digital Age (2023)A resource‐based view of the firm (1984)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)The cornerstones of competitive advantage: A resource‐based view (1993)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)Critical service logic: making sense of value creation and co-creation (2012)Consumer engagement in online brand communities: a social media perspective (2015)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world (2023)Social media influencers: An effective marketing approach? 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 2009Configurational Comparative Methods: Qualitative Comparative Analysis (QCA) and Related Techniques3,088 cited
  • 2019Rethinking some of the rethinking of partial least squares1,690 cited
  • 2004The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits1,590 cited
  • 2011The Technology–Organization–Environment Framework1,272 cited
  • 2022Metaverse marketing: How the metaverse will shape the future of consumer research and practice902 cited
  • 2019Corporate digital responsibility569 cited
  • 2023Role of Digital Transformation for Achieving Sustainability: Mediated Role of Stakeholders, Key Capabilities, and Technology560 cited
  • 2009Awareness of Eco-label in Malaysia’s Green Marketing Initiative328 cited
  • 2018Using partial least squares structural equation modeling in hospitality and tourism326 cited
  • 2022Corporate Digital Responsibility in Service Firms and Their Ecosystems290 cited

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  • 2020A Description of Green Hotel Practices and Their Role in Achieving Sustainable Development269 cited
  • 1998Environmental Marketing Management233 cited
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