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Single-Source Research Begins to Fulfill Its Promise

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References

1986What's in a Name?: Advertising and the Concept of Brands108 cited
2007When ads work: new proof that advertising triggers sales73 cited
1995When ads work: new proof that advertising triggers sales39 cited
1971What is the short-term effect of advertising?38 cited

Cited by

1995When Does Advertising Have an Impact? A Study of Tracking Data33 cited
2009Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns31 cited
1997What Does Effective Frequency Mean in 1997?28 cited
1995More Weeks, Less Weight: The Shelf-Space Model of Advertising27 cited
2016Advertising across Platforms: Conditions for Multimedia Campaigns24 cited
2010Generalizations About Advertising Effectiveness in Markets16 cited
2017Measuring Audience Reach Of Outdoor Advertisements11 cited
2010Minimum effective frequency for interactive television ads10 cited
2013Modeling advertising impact at campaign level: Empirical generalizations relative to long-term advertising profit contribution and its antecedents9 cited
2015Crossmedia-Werbung und ihre Wirkung8 cited
2022From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations

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