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Improvements in Means-End Chain Analysis Using Graph Theory and Correspondence Analysis · Study

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ArticleImprovements in Means-End Chain Analysis Using Graph Theory and Correspondence Analysis

Pierre Valette‐Florence1991

Article1991

Improvements in Means-End Chain Analysis Using Graph Theory and Correspondence Analysis

Pierre Valette‐Florence · Bernard Rapacchi

54 citations·0/0 files stored·Journal of Advertising Research

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Cognitive and psychological constructs research Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

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References

1977Content Analysis in Consumer Research 1982A Means-End Chain Model Based on Consumer Categorization Processes 1969Beliefs, Attitudes, and Values.2001Laddering theory, method, analysis, and interpretation.2001Advertising Is Image Management 1987Constructing MDS Joint Spaces from Binary Choice Data: A Multidimensional Unfolding Threshold Model for Marketing Research 1982Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis 1984Analyzing consumer orientations toward beverages through means–end chain analysis

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2012Housing Choice and Preference: Theory and Measurement 2006Analysis of means-end chain data in marketing research 2002Attribute-consequence-value linkages: A new technique for understanding customers' product knowledge 2023Matching audio/video app features with young user preferences: An integrated approach

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Year1991

Typearticle

Published1991-02-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations54

Files0 public / 0

ShelfCognitive and psychological constructs research

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doi10.1080/00218499.1991.12466758

openalex_workW4412087637

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