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The visual language of brand logos: Exploring the relationship between logo simplicity and perceptions of brand warmth and competence
16 references·0 citing·53 second hop
The visual language of brand logos: Exploring the relationship between logo simplicity and perceptions of brand warmth and competence (2025)The visual language of brand logos: Explo…Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud (2016)Fake It Till You Make It: Rep…Moral character predominates in person perception and evaluation. (2013)Moral character predominates …Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Nonprofits Are Seen as Warm a…Construal-level theory of psychological distance. (2010)Construal-level theory of psy…Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map (2008)Warmth and Competence as Univ…The BIAS map: Behaviors from intergroup affect and stereotypes. (2007)The BIAS map: Behaviors from …Construal levels and self-control. (2006)Construal levels and self-con…Fundamental dimensions of social judgment: Understanding the relations between judgments of competence and warmth. (2005)Fundamental dimensions of soc…The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory. (1998)The role of feasibility and d…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Building Strong Brands (1997)Building Strong BrandsSeeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Implicit social cognition: At…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Organizational Information Requirements, Media Richness and Structural Design (1986)Organizational Information Re…Culture's Consequences: International Differences in Work-Related Values (1981)Stress, appraisal, and coping (1985)Stereotype content model across cultures: Towards universal similarities and some differences (2009)Attitudes and Attitude Change (2010)Stress: Appraisal and Coping (2013)Gender stereotypes have changed: A cross-temporal meta-analysis of U.S. public opinion polls from 1946 to 2018. (2019)The Principles of Psychology (1891)A Theory of Social Comparison Processes (1954)Understanding Attitudes and Predicting Social Behavior (1980)Measuring individual differences in implicit cognition: The implicit association test. (1998)Sensitive questions in surveys. 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(1975)Explanatory Coherence (1989)Nature and Operation of Attitudes (2001)Risk as feelings. (2001)Politeness : Some Universals in Language Usage (1987)Prospect theory: An analysis of decision under risk (1988)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Choice overload: A conceptual review and meta‐analysis (2014)The behavioralist as tax collector: Using natural field experiments to enhance tax compliance (2017)Risk perceptions of COVID-19 around the world (2020)The social psychology of organizing (1969)A Garbage Can Model of Organizational Choice (1972)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Using Technology and Constituting Structures: A Practice Lens for Studying Technology in Organizations (2000)Users of the world, unite! 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References

  • 1986Organizational Information Requirements, Media Richness and Structural Design9,719 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1995Implicit social cognition: Attitudes, self-esteem, and stereotypes.6,677 cited
  • 2010Construal-level theory of psychological distance.6,611 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2008Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map2,462 cited
  • 1998The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory.2,367 cited
  • 2007The BIAS map: Behaviors from intergroup affect and stereotypes.2,011 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 2016Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud1,261 cited
  • 2006Construal levels and self-control.1,152 cited
  • 2005Fundamental dimensions of social judgment: Understanding the relations between judgments of competence and warmth.1,060 cited
  • 2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter901 cited

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  • 2013Moral character predominates in person perception and evaluation.855 cited
  • 1997Building Strong Brands785 cited
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