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Consumers’ Attitudes toward Accountants, Lawyers, and Physicians with Respect to Advertising Professional Services
4 references·0 citing·13 second hop
Consumers’ Attitudes toward Accountants, Lawyers, and Physicians with Respect to Advertising Professional Services (1986)Consumers’ Attitudes toward Accountants, …Consumer Response to Advertisements for Legal Services: An Empirial Analysis (1980)Consumer Response to Advertis…Health Care Advertising: Consumer vs. Physician Attitudes (1979)Health Care Advertising: Cons…The Advertising of Fees and Services: A Study of Contrasts between, and Similarities among, Professional Groups (1978)The Advertising of Fees and S…How the Legal Profession Views Legal Service Advertising (1978)How the Legal Profession View…Marketing Professional Services (1977)The Influence of the Amount and Type of Information on Individuals' Perception of Legal Services (1986)What is a professional service? A conceptual review and bi‐national investigation (2000)The Journal of Advertising ’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review (2022)Applied Linear Statistical Models. (1975)Advertising in the Professions: The Critical Issues (1977)Consumer's Attitudes Toward Lawyers With Regard to Advertising Professional Services (1985)Consumer Information Needs for Attorney and Accountant Yellow Pages Advertising (1994)Message framing strategies for new and mature products (2007)Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons (1987)Factors Affecting the Acceptability of Advertisements among Professionals (1988)Research note: marketing accounting services (1995)The Impact of TV Advertising versus Word of Mouth on the Image of Lawyers: A Projective Experiment (1983)
this work references cited by second hop

References

  • 1979Health Care Advertising: Consumer vs. Physician Attitudes60 cited
  • 1978How the Legal Profession Views Legal Service Advertising51 cited
  • 1978The Advertising of Fees and Services: A Study of Contrasts between, and Similarities among, Professional Groups39 cited
  • 1980Consumer Response to Advertisements for Legal Services: An Empirial Analysis22 cited

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