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Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences
4 references·16 citing·43 second hop
Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences (1984)Advertising Spokesperson Effects: An Exam…Effectiveness of Celebrity Endorsers (1983)Effectiveness of Celebrity En…Endorser Effectiveness by Product Type (1979)Endorser Effectiveness by Pro…The Effectiveness of Advertisements Utilizing Four Types of Endorsers (1976)The Effectiveness of Advertis…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Who is the attached endorser? An examination of the attachment-endorsement spectrum (2018)Who is the attached endorser?…Face Presence and Gaze Direction In Print Advertisements (2018)Face Presence and Gaze Direct…The Effects of Celebrity Endorsement on Customer’s Attitude toward Brand and Purchase Intention (2016)The Effects of Celebrity Endo…Sidedness, commercial intent and expertise in blog advertising (2016)Sidedness, commercial intent …From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness (2015)From digital media influencer…The Effect of Voice Quality on Ad Efficacy (2014)The Effect of Voice Quality o…Brand Love: Mediating Role in Purchase Intentions and Word-ofMouth (2013)Brand Love: Mediating Role in…Male and Female Voices in Commercials: Analysis of Effectiveness, Adequacy for the Product, Attention and Recall (2012)Male and Female Voices in Com…Consumers’ Reactions to a Celebrity Endorser Scandal (2012)Consumers’ Reactions to a Cel…An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior (2012)An examination of the celebri…The impact of advertising appeals and advertising spokespersons on advertising attitudes and purchase intentions (2011)The impact of advertising app…The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls (2011)The different effects of onli…GPTCCC: An instrument for measuring group package tour service (2006)GPTCCC: An instrument for mea…Antecedents of Taiwanese Adolescents' Purchase Intention Toward the Merchandise of a Celebrity: The Moderating Effect of Celebrity Adoration (2005)Antecedents of Taiwanese Adol…Web advertising: gender differences in beliefs, attitudes and behavior (2003)Web advertising: gender diffe…Matching products with endorsers: attractiveness versus expertise (1998)Matching products with endors…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Developing Buyer-Seller Relationships (1987)Not So Different After All: A Cross-Discipline View Of Trust (1998)Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention (2014)The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE) (2019)Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review (2023)Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Attractiveness, trustworthiness and expertise – social influencers’ winning formula? (2020)Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification (2021)Social media influencer marketing: foundations, trends, and ways forward (2023)The Handbook of Social Psychology (1969)Communication and Persuasion (1986)Opinion leadership vs. para-social relationship: Key factors in influencer marketing (2020)Understanding the relationships between social media influencers and their followers: the moderating role of closeness (2020)“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy (2021)Advances in Consumer Research (2025)A Model for Predictive Measurements of Advertising Effectiveness (1961)Advertising Value and Advertising on the Web (1996)How Advertising Works: What Do We Really Know? 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References

  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 1979Endorser Effectiveness by Product Type816 cited
  • 1983Effectiveness of Celebrity Endorsers682 cited
  • 1976The Effectiveness of Advertisements Utilizing Four Types of Endorsers210 cited

Cited by

  • 1998Matching products with endorsers: attractiveness versus expertise449 cited
  • 2015From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness357 cited
  • 2011The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls295 cited
  • 2003Web advertising: gender differences in beliefs, attitudes and behavior284 cited
  • 2012An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior235 cited
  • 2006GPTCCC: An instrument for measuring group package tour service117 cited
  • 2016Sidedness, commercial intent and expertise in blog advertising109 cited
  • 2016The Effects of Celebrity Endorsement on Customer’s Attitude toward Brand and Purchase Intention105 cited
  • 2011The impact of advertising appeals and advertising spokespersons on advertising attitudes and purchase intentions71 cited
  • 2012Consumers’ Reactions to a Celebrity Endorser Scandal

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64 cited
  • 2018Face Presence and Gaze Direction In Print Advertisements61 cited
  • 2012Male and Female Voices in Commercials: Analysis of Effectiveness, Adequacy for the Product, Attention and Recall53 cited
  • 2005Antecedents of Taiwanese Adolescents' Purchase Intention Toward the Merchandise of a Celebrity: The Moderating Effect of Celebrity Adoration52 cited
  • 2014The Effect of Voice Quality on Ad Efficacy51 cited
  • 2013Brand Love: Mediating Role in Purchase Intentions and Word-ofMouth51 cited
  • 2018Who is the attached endorser? An examination of the attachment-endorsement spectrum51 cited