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Retail Marketing Transformation Through Software-Defined Networking and Customer Sentiment Insights
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References

  • 2012Business Intelligence and Analytics: From Big Data to Big Impact6,241 cited
  • 2019A big data driven framework for demand-driven forecasting with effects of marketing-mix variables152 cited
  • 2020Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance99 cited
  • 2019Evolution of innovation system literature: Intellectual bases and emerging trends64 cited
  • 2021Improving the Analysis of Business Processes in Digital Era58 cited
  • 2024Advancing Green Technology Systems through Digital Economy Innovations: A Study on Sustainable38 cited
  • 2024Digital Transformation of Marketing Strategies in Construction SMEs30 cited
  • 2023A Systematic Mapping Study of Using the Cutting-Edge Technologies in Marketing: The State of the Art of Four Key New-Age Technologies22 cited
  • 2023Improving Distribution Channel Relationships in Marketing Through Data Mining and Database Applications18 cited
  • 2024Methods of organizing communication with the community13 cited
  • 2024Responsible Innovations as Tools for the Management of Financial Risks to Projects of High-Tech Companies for Their Sustainable Development5 cited

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