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The trade-offs of metaverse value creation. Real-Time-Delphi-based scenario analysis by 2040
16 references·0 citing·43 second hop
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2012Seeking Qualitative Rigor in Inductive Research13,176 cited
  • 2000Research guidelines for the Delphi survey technique5,943 cited
  • 1975the delphi method: techniques and applications5,224 cited
  • 2016Understanding and Tackling Societal Grand Challenges through Management Research2,021 cited
  • 2021Delphi methodology in healthcare research: How to decide its appropriateness1,809 cited
  • 2002Survey research in operations management: a process‐based perspective1,610 cited
  • 2015Tackling Grand Challenges Pragmatically: Robust Action Revisited1,345 cited
  • 2001Principles of Forecasting1,178 cited
  • 2005On Becoming a Pragmatic Researcher: The Importance of Combining Quantitative and Qualitative Research Methodologies1,140 cited
  • 2009Platforms, Markets and Innovation929 cited
  • 2023Metaverse as a disruptive technology revolutionising tourism management and marketing922 cited
  • 2022Metaverse marketing: How the metaverse will shape the future of consumer research and practice902 cited
  • 2001Expert Opinions in Forecasting: The Role of the Delphi Technique845 cited
  • 2017Towards a renaissance in international business research? Big questions, grand challenges, and the future of IB scholarship

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  • 2022Marketing in the Metaverse: Conceptual understanding, framework, and research agenda678 cited
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