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Brand advocacy: a scoping review and future research agenda
16 references·0 citing·47 second hop
Brand advocacy: a scoping review and future research agenda (2025)Brand advocacy: a scoping review and futu…Systematic review or scoping review? Guidance for authors when choosing between a systematic or scoping review approach (2018)Systematic review or scoping …A scoping review on the conduct and reporting of scoping reviews (2016)A scoping review on the condu…Reaping relational rewards from corporate social responsibility: The role of competitive positioning (2007)Reaping relational rewards fr…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…A Systems Approach to Conduct an Effective Literature Review in Support of Information Systems Research (2006)A Systems Approach to Conduct…Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context (2005)Spreading the Word: Investiga…Scoping studies: towards a methodological framework (2005)Scoping studies: towards a me…Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing. (2005)Antecedents and Consequences …Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Developing Stakeholder Theory (2002)Developing Stakeholder TheoryThe Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Social Identity Theory and the Organization (1989)Social Identity Theory and th…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Differentiation between social groups: Studies in the social psychology of intergroup relations. (1978)Differentiation between socia…The Making and Breaking of Affectional Bonds (1977)The Making and Breaking of Af…Social Exchange Theory (1976)Social Exchange TheoryConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Love (2011)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)The psychology of interpersonal relations. (1958)Economic Action and Social Structure: The Problem of Embeddedness (1985)Building Brand Community (2002)The Social Identity Theory of Intergroup Behavior (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Emotional Labor in Service Roles: The Influence of Identity (1993)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)On the meaning of work: A theoretical integration and review (2010)The Presentation of Self in Everyday Life (2023)Avoidance of Intimacy: An Attachment Perspective (1990)Adult Romantic Attachment: Theoretical Developments, Emerging Controversies, and Unanswered Questions (2000)The Attachment Behavioral System In Adulthood: Activation, Psychodynamics, And Interpersonal Processes (2003)The Maturational Processes and the Facilitating Environment (2018)The nature of the child’s tie to his mother 1 (2018)Childhood and Society (2026)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement (2009)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA Statement. (2009)Updated methodological guidance for the conduct of scoping reviews (2021)Best practice guidance and reporting items for the development of scoping review protocols (2022)Recommendations for the extraction, analysis, and presentation of results in scoping reviews (2022)Social Behavior as Exchange (1958)The Social Psychology of Groups (1959)Social Exchange Theory (2006)Doing more with less? Flexible working practices and the intensification of work (2009)The role of data privacy in marketing (2016)Exchange and Power in Social Life (2017)The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration (2009)PRISMA Extension for Scoping Reviews (PRISMA-ScR): Checklist and Explanation (2018)Updated methodological guidance for the conduct of scoping reviews (2020)In-group bias in the minimal intergroup situation: A cognitive-motivational analysis. (1979)A Decade of System Justification Theory: Accumulated Evidence of Conscious and Unconscious Bolstering of the Status Quo (2004)The Origins and Consequences of Affective Polarization in the United States (2018)Scoping studies: advancing the methodology (2010)
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References

  • 2005Scoping studies: towards a methodological framework36,603 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 2018Systematic review or scoping review? Guidance for authors when choosing between a systematic or scoping review approach11,351 cited
  • 1989Social Identity Theory and the Organization7,973 cited
  • 1978Differentiation between social groups: Studies in the social psychology of intergroup relations.5,009 cited
  • 1976Social Exchange Theory3,456 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 1977The Making and Breaking of Affectional Bonds2,842 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2016A scoping review on the conduct and reporting of scoping reviews2,242 cited
  • 2006A Systems Approach to Conduct an Effective Literature Review in Support of Information Systems Research1,580 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 2002Developing Stakeholder Theory1,313 cited
  • 2007Reaping relational rewards from corporate social responsibility: The role of competitive positioning1,295 cited
  • 2005

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Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context
1,136 cited
  • 2005Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.1,036 cited
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