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Social Marketing & Behavioral Science: An Unnecessary Divide
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Social Marketing & Behavioral Science: An Unnecessary Divide (2025)Social Marketing & Behavioral Science: An…Exploring Mistakes and Failures in Social Marketing: The Inside Story (2021)Exploring Mistakes and Failur…CBE: A Framework to Guide the Application of Marketing to Behavior Change (2021)CBE: A Framework to Guide the…Nudge FORGOOD (2020)Nudge FORGOODWhat could go wrong? Some unintended consequences of gender bias interventions. (2019)What could go wrong? Some uni…Warning: You are about to be Nudged (2015)Warning: You are about to be …Like ripples on a pond: Behavioral spillovers and their implications for research and policy (2015)Like ripples on a pond: Behav…Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing (2011)Rethinking the Relationship b…More than good intentions: how a new economics is helping to solve global poverty (2011)More than good intentions: ho…Ironic Effects of Antiprejudice Messages (2011)Ironic Effects of Antiprejudi…Influencing behaviour: The mindspace way (2011)Influencing behaviour: The mi…The heart of change: Real-life stories of how people change their organizations (2004)The heart of change: Real-lif…The broaden–and–build theory of positive emotions (2004)The broaden–and–build theory …Elevation and the positive psychology of morality. (2003)Elevation and the positive ps…Perceived consensus influences intergroup behavior and stereotype accessibility. 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References

  • 2004The broaden–and–build theory of positive emotions4,784 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,427 cited
  • 2011Influencing behaviour: The mindspace way850 cited
  • 2003Elevation and the positive psychology of morality.728 cited
  • 2001Perceived consensus influences intergroup behavior and stereotype accessibility.359 cited
  • 2015Like ripples on a pond: Behavioral spillovers and their implications for research and policy315 cited
  • 2011Ironic Effects of Antiprejudice Messages293 cited
  • 2011More than good intentions: how a new economics is helping to solve global poverty155 cited
  • 2004The heart of change: Real-life stories of how people change their organizations148 cited
  • 2011Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing132 cited
  • 2015Warning: You are about to be Nudged93 cited
  • 2020Nudge FORGOOD78 cited
  • 2021CBE: A Framework to Guide the Application of Marketing to Behavior Change73 cited
  • 2019What could go wrong? Some unintended consequences of gender bias interventions.39 cited
  • 2021Exploring Mistakes and Failures in Social Marketing: The Inside Story30 cited

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