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Cause-related marketing of luxury brands: does the global versus local scope matter?
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Cause-related marketing of luxury brands: does the global versus local scope matter? (2025)Cause-related marketing of luxury brands:…Sustainable Luxury Marketing: A Synthesis and Research Agenda (2019)Sustainable Luxury Marketing:…How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)How to SHIFT Consumer Behavio…Psychological responses to the proximity of climate change (2015)Psychological responses to th…Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects (2012)Willingness to Pay for Cause-…Identity-based consumer behavior (2012)Identity-based consumer behav…Choice of Cause in Cause-Related Marketing (2012)Choice of Cause in Cause-Rela…Subtle Signals of Inconspicuous Consumption (2010)Subtle Signals of Inconspicuo…Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Maximizing Business Returns t…Construal-level theory of psychological distance. (2010)Construal-level theory of psy…The Impact of Accessible Identities on the Evaluation of Global versus Local Products (2009)The Impact of Accessible Iden…Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer (2007)Cause-Related Marketing (CRM)…The psychology of globalization. (2002)The psychology of globalizati…Corporate social responsibility and cause-related marketing: an overview (2001)Corporate social responsibili…Multicultural minds: A dynamic constructivist approach to culture and cognition. (2000)Multicultural minds: A dynami…The theory of planned behavior (1991)The theory of planned behaviorEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The consequences of modernity (1990)Emerging adulthood: A theory of development from the late teens through the twenties. 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A Natural Experiment Examining Ranking and Fund Flows (2017)The Social Responsibility of Business Is to Increase Its Profits (2007)Strategic management a stakeholder approach (2010)“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions (2011)Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2011)The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers’ CSR Knowledge, Trust, and Corporate Reputation Perception (2017)Possessions and the Extended Self (1988)Brand Community (2001)Self‐Construal, Reference Groups, and Brand Meaning (2005)The Megaphone Effect: Taste and Audience in Fashion Blogging (2012)Conspicuous Consumption, Relationships, and Rivals: Women's Luxury Products as Signals to Other Women (2013)Fundamental motives: How evolutionary needs influence consumer behavior (2013)Self-Efficacy: The Exercise of Control (1999)Designing conceptual articles: four approaches (2020)Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective (2021)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Significance tests and goodness of fit in the analysis of covariance structures. 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References

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  • 2009The Impact of Accessible Identities on the Evaluation of Global versus Local Products295 cited
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