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Effective customer segmentation using the recency, frequency, and monetary framework, combined with density-based clustering
16 references·0 citing·36 second hop
Effective customer segmentation using the recency, frequency, and monetary framework, combined with density-based clustering (2025)Effective customer segmentation using the…RFM model customer segmentation based on hierarchical approach using FCA (2023)RFM model customer segmentati…Customer profiling, segmentation, and sales prediction using AI in direct marketing (2023)Customer profiling, segmentat…A review on customer segmentation methods for personalized customer targeting in e-commerce use cases (2023)A review on customer segmenta…K-Means Clustering Approach for Intelligent Customer Segmentation Using Customer Purchase Behavior Data (2022)K-Means Clustering Approach f…RFM-based repurchase behavior for customer classification and segmentation (2021)RFM-based repurchase behavior…Research on the influence of after-sales service quality factors on customer satisfaction (2020)Research on the influence of …RFM model for customer purchase behavior using K-Means algorithm (2019)RFM model for customer purcha…Predicting customer value per product: From RFM to RFM/P (2019)Predicting customer value per…Customer Relationship Management (2019)Customer Relationship Managem…RFM ranking – An effective approach to customer segmentation (2018)RFM ranking – An effective ap…Customer Segmentation using K-means Clustering (2018)Customer Segmentation using K…Customer segmentation with purchase channels and media touchpoints using single source panel data (2017)Customer segmentation with pu…Customer segmentation in e-commerce: Applications to the cashback business model (2017)Customer segmentation in e-co…Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining (2012)Data mining for the online re…Using observational research for behavioural segmentation of shoppers (2004)Using observational research …A Consumer Purchasing Model with Erlang Inter-Purchase Times (1973)A Consumer Purchasing Model w…Customer Relationship Management: A Databased Approach (2005)A decision-making framework for precision marketing (2014)The Pattern of Consumer Purchases (1959)Introduction to Operations Research (1968)A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice Processes (1980)Forecasting for Items with Intermittent Demand (1996)Studying patterns of consumer's grocery shopping trip (1997)Consumer Behaviour and Order Fulfilment in Online Retailing: A Systematic Review (2016)A multidisciplinary perspective of big data in management research (2017)An Empirical Study on Customer Segmentation by Purchase Behaviors Using a RFM Model and K-Means Algorithm (2020)Customer segmentation by web content mining (2021)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)A study on factors affecting service quality and loyalty intention in mobile banking (2020)The Effect of Service Quality on Customer Satisfaction in an Automotive After-Sales Service (2021)Mediating effects on the relationship between perceived service quality and public library app loyalty during the COVID-19 era (2022)A NEW MEASURE OF RANK CORRELATION (1938)Organizing knowledge syntheses: A taxonomy of literature reviews (1988)Web of Science use in published research and review papers 1997–2017: a selective, dynamic, cross-domain, content-based analysis (2017)Consumer segmentation with large language models (2024)Data Quality in the Age of AI: A Review of Governance, Ethics, and the FAIR Principles (2025)Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Product substitution in different weights and brands considering customer segmentation and panic buying behavior (2018)Customer segmentation in the digital marketing using a Q-learning based differential evolution algorithm integrated with K-means clustering (2025)Unlocking Retail Insights: Predictive Modeling and Customer Segmentation Through Data Analytics (2025)Leveraging advanced machine learning with feature selection approach for robust customer segmentation with purchase behavior prediction (2026)B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM (2022)An Exploration of Clustering Algorithms for Customer Segmentation in the UK Retail Market (2023)Forecasting in financial accounting with artificial intelligence – A systematic literature review and future research agenda (2023)Deep Learning in Finance: A Survey of Applications and Techniques (2024)Analytics Capability in Marketing Education: A Practice-Informed Model (2021)The ever-changing business of e-commerce-net benefits while designing a new platform for small companies (2023)Enhancing Public Satisfaction: The Impact of Interactive Marketing in Social Institutions (the UAE Ministry of Community Development) (2024)Hyper-Personalization for Enhancing Customer Loyalty and Satisfaction in Customer Relationship Management (CRM) Systems (2023)Personalized marketing: Leveraging AI for culturally aware segmentation and targeting (2025)
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References

  • 2012Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining252 cited
  • 2018RFM ranking – An effective approach to customer segmentation214 cited
  • 2020Research on the influence of after-sales service quality factors on customer satisfaction212 cited
  • 2022K-Means Clustering Approach for Intelligent Customer Segmentation Using Customer Purchase Behavior Data211 cited
  • 2019RFM model for customer purchase behavior using K-Means algorithm210 cited
  • 2019Customer Relationship Management204 cited
  • 2018Customer Segmentation using K-means Clustering186 cited
  • 2023A review on customer segmentation methods for personalized customer targeting in e-commerce use cases163 cited
  • 1973A Consumer Purchasing Model with Erlang Inter-Purchase Times147 cited
  • 2023Customer profiling, segmentation, and sales prediction using AI in direct marketing141 cited
  • 2017Customer segmentation in e-commerce: Applications to the cashback business model117 cited
  • 2004Using observational research for behavioural segmentation of shoppers102 cited
  • 2017Customer segmentation with purchase channels and media touchpoints using single source panel data100 cited
  • 2021RFM-based repurchase behavior for customer classification and segmentation96 cited

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  • 2019Predicting customer value per product: From RFM to RFM/P92 cited
  • 2023RFM model customer segmentation based on hierarchical approach using FCA87 cited
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