SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Digital marketing tools and digital transformation capability as a factor in enhancing business performance in China and Kazakhstan
16 references·0 citing·54 second hop
Digital marketing tools and digital transformation capability as a factor in enhancing business performance in China and Kazakhstan (2025)Digital marketing tools and digital trans…Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022) (2024)Marketing research trends usi…The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size (2023)The Impact of Digital Marketi…Impact of digitalization on technological innovations in small and medium-sized enterprises (SMEs) (2023)Impact of digitalization on t…How has data-driven marketing evolved: Challenges and opportunities with emerging technologies (2023)How has data-driven marketing…How digital technologies reshape marketing: evidence from a qualitative investigation (2023)How digital technologies resh…Research on the Relationship between Digital Transformation and Performance of SMEs (2022)Research on the Relationship …Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization (2022)Is digital transformation thr…Digital orientation, digital maturity, and digital intensity: determinants of financial success in digital transformation settings (2022)Digital orientation, digital …Customer engagement and social media: Revisiting the past to inform the future (2022)Customer engagement and socia…The Rise of New Technologies in Marketing: A Framework and Outlook (2021)The Rise of New Technologies …Economic Growth, Increasing Productivity of SMEs, and Open Innovation (2021)Economic Growth, Increasing P…Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Setting the future of digital…Digital marketing adoption and success for small businesses (2019)Digital marketing adoption an…Big data analytics and artificial intelligence pathway to operational performance under the effects of entrepreneurial orientation and environmental dynamism: A study of manufacturing organisations (2019)Big data analytics and artifi…THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0 (2018)THE IMPACT OF MARKETING INNOV…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Co-creation experiences: The next practice in value creation (2004)Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance (2015)Emerging trends in digital transformation: a bibliometric analysis (2021)Exploring the nexus between non-renewable and renewable energy consumptions and economic development: Evidence from panel estimations (2021)Thriving, Not Just Surviving in Changing Times: How Sustainability, Agility and Digitalization Intertwine with Organizational Resilience (2021)User Acceptance of Information Technology: Toward A Unified View1 (2003)Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia (2020)The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro (2020)Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Artificial intelligence in supply chain management: A systematic literature review (2020)Predicting the impacts of epidemic outbreaks on global supply chains: A simulation-based analysis on the coronavirus outbreak (COVID-19/SARS-CoV-2) case (2020)Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular economy capabilities (2020)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)Exchange and Power in Social Life (2017)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Social entrepreneurship: Creating new business models to serve the poor (2004)Metode Penelitian Kuantitatif, Kualitatif, Dan R&D (2011)Entrepreneurship Education through Successful Entrepreneurial Models in Higher Education Institutions (2020)The changing role of innovation for crisis management in times of COVID-19: An integrative literature review (2022)Work-Life Balance, Job Satisfaction, and Job Performance of SMEs Employees: The Moderating Role of Family-Supportive Supervisor Behaviors (2022)Assessing enablers of green entrepreneurship in circular economy: An integrated approach (2023)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Evolution of digital transformation in SMEs management through a bibliometric analysis (2023)Unlocking the potential: the impact of digital leadership on firms' performance through digital transformation (2023)Digital Transformation and Flexible Performance Management: A Systematic Literature Review of the Evolution of Performance Measurement Systems (2024)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Game on! A state-of-the-art overview of doing business with gamification (2023)Social media influencer marketing: foundations, trends, and ways forward (2023)Gamification for sustainable consumption: A state‐of‐the‐art overview and future agenda (2024)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)Understanding digital transformation: A review and a research agenda (2019)Determinants of digital technology adoption in innovative SMEs (2024)Digital transformation along the supply chain: Spillover effects from vertical partnerships (2024)Digital Transformation and Innovation: The Influence of Digital Technologies on Turnover from Innovation Activities and Types of Innovation (2024)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Digital transformation: A multidisciplinary reflection and research agenda (2019)A study on big data analytics and innovation: From technological and business cycle perspectives (2024)The relationship between digital technologies and innovation: A review, critique, and research agenda (2024)Digital Transformation in SMEs: Enablers, Interconnections, and a Framework for Sustainable Competitive Advantage (2025)
this work references cited by second hop

References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions2,642 cited
  • 2019Big data analytics and artificial intelligence pathway to operational performance under the effects of entrepreneurial orientation and environmental dynamism: A study of manufacturing organisations885 cited
  • 2022Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization440 cited
  • 2021Economic Growth, Increasing Productivity of SMEs, and Open Innovation431 cited
  • 2022Customer engagement and social media: Revisiting the past to inform the future426 cited
  • 2023Impact of digitalization on technological innovations in small and medium-sized enterprises (SMEs)375 cited
  • 2022Research on the Relationship between Digital Transformation and Performance of SMEs287 cited
  • 2019Digital marketing adoption and success for small businesses218 cited
  • 2018THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0214 cited
  • 2023How has data-driven marketing evolved: Challenges and opportunities with emerging technologies213 cited
  • 2022Digital orientation, digital maturity, and digital intensity: determinants of financial success in digital transformation settings209 cited
  • 2021The Rise of New Technologies in Marketing: A Framework and Outlook

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

188 cited
  • 2023How digital technologies reshape marketing: evidence from a qualitative investigation168 cited
  • 2023The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size144 cited
  • 2024Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)143 cited
  • Cited by

    No citing works inside the corpus for this window.