54333 Teaching accessible tourism to tourism management students: The Swiss way of designing inclusive experiences

Benjamin Nanchen · Sarah Bovigny-Sandoz

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Hospitality and Tourism Education Diverse Aspects of Tourism Research Recreation, Leisure, Wilderness Management

Abstract

Chapter highlights Illustrates the Swiss way of teaching accessible tourism through service design. Presents an outline for an accessible tourism module structured around peer-objective, academic, professional, and public/political knowledge. Shows examples of accessible tourism experiences designed by tourism management students in a bachelor programme.

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2005Building Understanding of the Domain of Consumer Vulnerability 1997Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability 2020Consumer Vulnerability 2015Accessible tourism futures: the world we dream to live in and the opportunities we hope to have 2015Co-design: A central approach to the inclusion of people with disabilities 2023Navigating services for consumers with disabilities: a comprehensive review and conceptual framework 2010Conceptualising Disability 2023Commentary: Strength-based co-design that EMPOWERs – Lessons from codesigning with older adults

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