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Emotional marketing: Features and prospects of application in the conditions of war in Ukraine
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Emotional marketing: Features and prospects of application in the conditions of war in Ukraine (2025)Emotional marketing: Features and prospec…Emotional Marketing and Consumer Behavior (2024)Emotional Marketing and Consu…Emotional Intelligence in Marketing: Connecting Brands with Consumers (2024)Emotional Intelligence in Mar…The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores (2022)The role of sensory marketing…To Better Understand the Role of Emotional Processes in Decision-Making (2021)To Better Understand the Role…Functional value vs emotional value: A comparative study of the values that contribute to a preference for a corporate brand (2021)Functional value vs emotional…The Emotional Effectiveness of Advertisement (2020)The Emotional Effectiveness o…Discovering the Role of Emotional and Rational Appeals and Hidden Heterogeneity of Consumers in Advertising Copies for Sustainable Marketing (2020)Discovering the Role of Emoti…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The Unobserved Heterogeneneous Influence of Gamification and Novelty-Seeking Traits on Consumers’ Repurchase Intention in the Omnichannel Retailing (2020)The prevalence of emotional and rational tone in social advertising appeals (2021)Ensuring brand loyalty for firms practising sustainable marketing: a roadmap (2022)Nebraska Symposium on Motivation, 1969. (1971)Out of Control: Visceral Influences on Behavior (1996)Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis (2021)estudio del branding y el packaging desde el campo del neuromarketing: una revisión bibliométrica (2022)Mobile payment adoption in the time of the COVID-19 pandemic (2022)Basics of Social Research (2023)Why we buy what we buy: A theory of consumption values (1991)Consumer perceived value: The development of a multiple item scale (2001)Service-dominant logic: continuing the evolution (2007)How does entrepreneurial orientation and SDG orientation of CEOs evolve before and during a pandemic (2021)Potential lessons from Chinese businesses and platforms for online networking and marketing: An exploratory study (2022)Research on factors affecting people’s intention to use digital currency: Empirical evidence from China (2022)Looking for Spinoza: Joy, Sorrow, and the Feeling Brain (2004)The somatic marker hypothesis: A neural theory of economic decision (2004)What are emotions? And how can they be measured? (2005)Neuromarketing: Marketing research in the new millennium (2021)Neuromarketing: The popularity of the brain-imaging and physiological tools (2021)A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform (2024)On the Evaluation of Structural Equation Models (1988)It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers (2022)Are Virtual Influencers Friends or Foes? Uncovering the Perceived Creepiness and Authenticity of Virtual Influencers in Social Media Marketing in the United States (2023)Why do consumers consume masstige products? A cross-cultural investigation through the lens of self-determination theory (2023)Brand experience and brand loyalty: is it a matter of emotions? (2020)Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty (2021)The Effect of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty (2022)The Impact of Brand Image, Pricing Strategies, and Product Quality on Consumer Loyalty in the Coffee Industry: An Empirical Study Using Structural Equation Modeling (2025)The Effects of Music on Emotional Response, Brand Attitude, and Purchase Intent in an Emotional Advertising Condition (1998)Demystifying customer brand engagement: Exploring the loyalty nexus (2010)Emotions and consumer behaviour: A review and research agenda (2023)
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References

  • 2022The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores211 cited
  • 2020The Emotional Effectiveness of Advertisement79 cited
  • 2021To Better Understand the Role of Emotional Processes in Decision-Making70 cited
  • 2021Functional value vs emotional value: A comparative study of the values that contribute to a preference for a corporate brand69 cited
  • 2020Discovering the Role of Emotional and Rational Appeals and Hidden Heterogeneity of Consumers in Advertising Copies for Sustainable Marketing63 cited
  • 2024Emotional Intelligence in Marketing: Connecting Brands with Consumers7 cited
  • 2024Emotional Marketing and Consumer Behavior7 cited

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