References

• 2010Who Sees Human?1,338 cited
• 2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products1,105 cited
• 2012When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism593 cited
• 2010Making sense by making sentient: Effectance motivation increases anthropomorphism.585 cited
• 2008A meta-analysis of humor in advertising498 cited
• 2012When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings415 cited
• 2016The effect of social exclusion on consumer preference for anthropomorphized brands248 cited
• 2011Comparisons of treatment means when factors do not interact in two-factorial studies224 cited
• 2010How humor in advertising works: A meta-analytic test of alternative models197 cited
• 2003When Does Humor Enhance or Inhibit Ad Responses? - The Moderating Role Of The Need For Humor178 cited
• 2017Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences145 cited
• 2021Social perception of brands: Warmth and competence define images of both brands and social groups136 cited
• 2018A Priest, a Rabbi, and a Minister Walk into a Bar: A Meta-Analysis of Humor Effects on Persuasion103 cited
• 2020A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance