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The Real Value of Online Communities · Study

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ChapterThe Real Value of Online Communities

Arthur G. Armstrong2000

Chapter2000

The Real Value of Online Communities

Arthur G. Armstrong · John Hagel

383 citations·0/0 files stored·Elsevier eBooks

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Knowledge Management and Sharing Digital Marketing and Social Media Media and Digital Communication

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2004Propagation of trust and distrust 2014Business to business digital content marketing: marketers’ perceptions of best practice 2005Consumer behavior in online game communities: A motivational factor perspective 2006The value of participation in virtual consumer communities on brand loyalty 2004Customers' perceptions of online retailing service quality and their satisfaction 2002Understanding the online consumer: A typology of online relational norms and behavior 2011Building brand loyalty through managing brand community commitment 2013Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation

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Year2000

Typechapter

Published2000-01-01

VenueElsevier eBooks

Languageen

Citations383

Files0 public / 0

ShelfKnowledge Management and Sharing

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doi10.1016/b978-0-7506-7293-1.50009-3

openalex_workW46305997

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