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The Real Value of Online Communities
0 references·16 citing·54 second hopsampled
The Real Value of Online Communities (2000)The Real Value of Online CommunitiesContinuance intention of online technologies: A systematic literature review (2021)Continuance intention of onli…The relationships among community experience, community commitment, brand attitude, and purchase intention in social media (2019)The relationships among commu…The Central Role of Engagement in Online Communities (2014)The Central Role of Engagemen…Business to business digital content marketing: marketers’ perceptions of best practice (2014)Business to business digital …Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation (2013)Enhancing consumer–brand rela…Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model (2012)Customer loyalty to a commerc…Building brand loyalty through managing brand community commitment (2011)Building brand loyalty throug…Understanding the behavioural intention to play online games (2009)Understanding the behavioural…The long tail of social networking. (2008)The long tail of social netwo…The value of participation in virtual consumer communities on brand loyalty (2006)The value of participation in…Determinants of success for online communities: an empirical study (2006)Determinants of success for o…Towards understanding members' interactivity, trust, and flow in online travel community (2005)Towards understanding members…Consumer behavior in online game communities: A motivational factor perspective (2005)Consumer behavior in online g…Propagation of trust and distrust (2004)Propagation of trust and dist…Customers' perceptions of online retailing service quality and their satisfaction (2004)Customers' perceptions of onl…Understanding the online consumer: A typology of online relational norms and behavior (2002)Understanding the online cons…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Falling in love with online games: The uses and gratifications perspective (2010)Why do you play? 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(1977)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Special Section Introduction—Online Community as Space for Knowledge Flows (2016)Trust transfer in social media brand communities: The role of consumer engagement (2018)Consumer engagement in social media brand communities: A literature review (2021)
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  • 2011Building brand loyalty through managing brand community commitment315 cited
  • 2013Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation315 cited
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  • 2012Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model263 cited
  • 2006Determinants of success for online communities: an empirical study262 cited
  • 2021

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Continuance intention of online technologies: A systematic literature review
238 cited
  • 2019The relationships among community experience, community commitment, brand attitude, and purchase intention in social media236 cited
  • 2009Understanding the behavioural intention to play online games230 cited