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Innovationsmanagement im Service-Marketing: Neue Geschäfte für den Service erschließen
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Innovationsmanagement im Service-Marketing: Neue Geschäfte für den Service erschließen (2005)Innovationsmanagement im Service-Marketin…Qualitätsmanagement für Dienstleistungen (2010)Qualitätsmanagement für Diens…Wettbewerbsvorteile. Spitzenleistungen erreichen und behaupten (2007)Wettbewerbsvorteile. Spitzenl…Theorie der wirtschaftlichen Entwicklung (2003)Theorie der wirtschaftlichen …Dienstleistungsmarketing (2003)DienstleistungsmarketingHandbuch Dienstleistungsmanagement (1998)Handbuch Dienstleistungsmanag…Grundlagen der Dienstleistungsproduktion (1998)Grundlagen der Dienstleistung…Services Marketing: Integrating Customer Focus Across the Firm (1996)Services Marketing: Integrati…An Exploratory Analysis of the Impact of Market Orientation on New Product Performance (1995)An Exploratory Analysis of th…An exploratory analysis of the impact of market orientation on new product performance a contingency approach (1995)An exploratory analysis of th…Marketing-Management (1994)Marketing-ManagementServicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …Towards a theory of innovation in services (1986)Towards a theory of innovatio…Grundlagen des betrieblichen Innovationsmanagements (1980)Grundlagen des betrieblichen …Design and marketing of new products (1980)Design and marketing of new p…Beyond the marketing concept (1979)Beyond the marketing conceptDie Betriebswirtschaft (1953)Die BetriebswirtschaftEstimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)The Effect of a Market Orientation on Business Profitability (1990)A critical look at technological innovation typology and innovativeness terminology: a literature review (2002)Resolving the Capability–Rigidity Paradox in New Product Innovation (2005)A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature (2009)In search of useful theory of innovation (1977)Technological paradigms and technological trajectories (1982)In search of useful theory of innovation (1993)Innovation in services (1997)KNOWLEDGE-INTENSIVE BUSINESS SERVICES AS CO-PRODUCERS OF INNOVATION (2000)A review of innovation research in tourism (2009)Organizational Strategy, Structure, and Process (1978)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Intelligence Generation and Superior Customer Value (2000)The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance* (2005)How strategic orientations influence the building of dynamic capability in emerging economies (2009)An approach to environmental psychology (1974)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Customer Engagement (2011)Advances in Consumer Research (2025)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)A Multistage Model of Customers' Assessments of Service Quality and Value (1991)Learning orientation, firm innovation capability, and firm performance (2002)Evolving to a New Dominant Logic for Marketing (2003)Service logic revisited: who creates value? And who co‐creates? (2008)Understanding Customer Experience Throughout the Customer Journey (2016)Das wertbasierte Geschäftsmodell – Ein aktualisierter Strukturierungsansatz (2011)Identifying trends in battery technologies with regard to electric mobility: evidence from patenting activities along and across the battery value chain (2014)Interrelating material flow cost accounting with management control systems to introduce resource efficiency into strategy (2014)Finance, entrepreneurship and growth (1993)Financial Development and Economic Growth: Views and Agenda (1999)Finance and Growth: Theory and Evidence (2004)Kundenbindungsmanagement – Eine Einführung in die theoretischen und praktischen Problemstellungen (1998)Entwicklung hybrider Produkte — Gestaltung materieller und immaterieller Leistungsbündel (2005)How to design and offer services successfully (2010)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)
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References

  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,502 cited
  • 1953Die Betriebswirtschaft4,599 cited
  • 1996Services Marketing: Integrating Customer Focus Across the Firm3,063 cited
  • 2003Theorie der wirtschaftlichen Entwicklung1,873 cited
  • 1980Design and marketing of new products1,135 cited
  • 1986Towards a theory of innovation in services1,108 cited
  • 1995An Exploratory Analysis of the Impact of Market Orientation on New Product Performance850 cited
  • 1995An exploratory analysis of the impact of market orientation on new product performance a contingency approach675 cited
  • 2007Wettbewerbsvorteile. Spitzenleistungen erreichen und behaupten487 cited
  • 1998Handbuch Dienstleistungsmanagement247 cited
  • 1998Grundlagen der Dienstleistungsproduktion244 cited
  • 1979Beyond the marketing concept202 cited
  • 1994Marketing-Management190 cited
  • 1980Grundlagen des betrieblichen Innovationsmanagements184 cited
  • 2010Qualitätsmanagement für Dienstleistungen166 cited
  • 2003Dienstleistungsmarketing

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