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Marketing and Communicating Sustainability · Study

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ChapterMarketing and Communicating Sustainability

Helen Lewis2012

Chapter2012

Marketing and Communicating Sustainability

Helen Lewis · Helaine Stanley

11 citations·0/0 files stored·Springer eBooks

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Environmental Sustainability in Business Sustainable Supply Chain Management Consumer Packaging Perceptions and Trends

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References

2010Strategic management a stakeholder approach 2009Sustainability Marketing: A Global Perspective 2005Green branding effects on attitude: functional versus emotional positioning strategies 2001Reevaluating green marketing: a strategic approach 2000The Cultural Creatives: How 50 Million People Are Changing the World 2005Green advertising effects on attitude and choice of advertising themes 1999Trappings versus substance in the greening of marketing planning 2007Cambridge Dictionaries Online

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Year2012

Typechapter

Published2012-01-01

VenueSpringer eBooks

Languageen

Citations11

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1007/978-0-85729-988-8_3

openalex_workW52684579

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