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Marketing and Communicating Sustainability
12 references·0 citing·44 second hop
Marketing and Communicating Sustainability (2012)Marketing and Communicating SustainabilityMarketing and Sustainability (2023)Marketing and SustainabilityStrategic management a stakeholder approach (2010)Strategic management a stakeh…Sustainability Marketing: A Global Perspective (2009)Sustainability Marketing: A G…Cambridge Dictionaries Online (2007)Cambridge Dictionaries OnlineGreen branding effects on attitude: functional versus emotional positioning strategies (2005)Green branding effects on att…Green advertising effects on attitude and choice of advertising themes (2005)Green advertising effects on …Reevaluating green marketing: a strategic approach (2001)Reevaluating green marketing:…The Cultural Creatives: How 50 Million People Are Changing the World (2000)The Cultural Creatives: How 5…Trappings versus substance in the greening of marketing planning (1999)Trappings versus substance in…Environmental assessment of packaging: The consumer point of view (1996)Environmental assessment of p…What does it mean to be green? (1991)What does it mean to be green?The Green Business Guide (1991)The Green Business GuideThe Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)“Greening” the marketing mix: do firms do it and does it pay off? (2012)The values and motivations behind sustainable fashion consumption (2015)Green marketing orientation: Conceptualization, scale development and validation (2017)Communicating Environmental Information: Are Marketing Claims on Packaging Misleading? (1998)Golden goose or wild goose? The hunt for the green consumer (2001)Analysing influencing factors of corporate environmental information collection, management and communication (2009)Offering branded remanufactured/recycled products: at what price? (2014)Green consumers and their identities: how identities change the motivation for green consumption (2016)Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion (1994)Green and competitive: ending the stalemate (1995)Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy (1997)Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces (2015)International journal of Business & Management (2016)Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development (1994)Marketing management: analysis. planning. implementation and control (2000)Studying the ethical consumer: a review of research (2007)The conscious consumer: taking a flexible approach to ethical behaviour (2009)Green is the new black: How research and development and green innovation provide businesses a competitive edge (2023)Advances in Consumer Research (1983)Advances in Consumer Research (1992)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius (2012)Green awareness effects on consumers' purchasing decision: Some insights from Malaysia (2013)Toward Sustainable Livelihoods: Investigating the Drivers of Purchase Behavior for Green Products (2017)Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Attitudes towards environmentally friendly products (2011)Green product purchase intention: impact of green brands, attitude, and knowledge (2016)Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism (2019)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)On the value of aiming high: The causes and consequences of ambition. (2012)The influence of underlying philosophies on talent management: Theory, implications for practice, and research agenda (2013)What constitutes good production flow in construction? (2016)Crisis theory/practice: towards a sustainable future (1993)The effects of quality and environmental management on competitive advantage: A mixed methods study in the hotel industry (2015)Green supply chain management: theoretical framework and further research directions (2017)Marketplace Mythology and Discourses of Power (2004)Hopeful tourism (2011)Taste Regimes and Market-Mediated Practice (2012)
this work references cited by second hop

References

  • 2010Strategic management a stakeholder approach24,023 cited
  • 2009Sustainability Marketing: A Global Perspective655 cited
  • 2005Green branding effects on attitude: functional versus emotional positioning strategies573 cited
  • 2001Reevaluating green marketing: a strategic approach459 cited
  • 2000The Cultural Creatives: How 50 Million People Are Changing the World431 cited
  • 2005Green advertising effects on attitude and choice of advertising themes237 cited
  • 1999Trappings versus substance in the greening of marketing planning209 cited
  • 2007Cambridge Dictionaries Online207 cited
  • 1991What does it mean to be green?196 cited
  • 2023Marketing and Sustainability80 cited
  • 1991The Green Business Guide60 cited
  • 1996Environmental assessment of packaging: The consumer point of view49 cited

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