AN ASSESSMENT OF SMALL BUSINESS EXECUTIVE BELIEF DIFFERENCES IN ADOPTERS AND NON-ADOPTERS OF WEB-BASED E-COMMERCE

Cynthia K. Riemenschneider · Vicki R. McKinney

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Technology Adoption and User Behaviour SMEs Development and Digital Marketing ERP Systems Implementation and Impact

Abstract

This study purports to analyze the differences in the beliefs of small business executives regarding the adoption of web-based e-commerce.Based on the Theory of Planned Behavior, behavioral, normative and control beliefs were initially elicited from small business executives.After the wording of the beliefs was finalized, a questionnaire was mailed to 1000 small business executives in two different geographic regions.The comparison of the findings of those executives who had already adopted web-based e-commerce and those who had not yet adopted will be reported.

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1991The theory of planned behavior 1980Understanding Attitudes and Predicting Social Behavior 1995Electronic Data Interchange and Small Organizations: Adoption and Impact of Technology 1996Electronic Commerce: A Manager's Guide 1994Information Systems Innovation Among Organizations 1992Adoption Correlates and Share Effects of Electronic Data Interchange Systems in Marketing Channels 1994Electronic Integration and Business Network Redesign: A Roles–Linkage Perspective n.d.Roadblocks to Web Technology Adoption?

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