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One Click Forward and Two Clicks Back: Portrayal of Women Using Computers in Television Commercials
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One Click Forward and Two Clicks Back: Portrayal of Women Using Computers in Television Commercials (2000)One Click Forward and Two Clicks Back: Po…Women, Minorities, and Persons with Disabilities in Science and Engineering: 2013 (2013)Women, Minorities, and Person…Technology and Women's Voices (2004)Technology and Women's VoicesAssessing the Social Influence of Television (1995)Assessing the Social Influenc…The effect of television day part on gender portrayals in television commercials: A content analysis (1992)The effect of television day …Sex role messages in television commercials: An update (1989)Sex role messages in televisi…The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years (1988)The portrayal of men and wome…Television viewing and the learning of sex-role stereotypes (1980)Television viewing and the le…Aging with Television: Images on Television Drama and Conceptions of Social Reality (1980)Aging with Television: Images…Social Learning Theory (1977)Social Learning TheoryContent Analysis in Consumer Research (1977)Content Analysis in Consumer …The Portrayal of Men and Women in American Television Commercials (1975)The Portrayal of Men and Wome…Sex-role Research on the Mass Media (1975)Sex-role Research on the Mass…Women in TV Commercials (1974)Women in TV CommercialsDoctor, Lawyer, Household Drudge (1974)Doctor, Lawyer, Household Dru…The image of women in network TV commercials (1972)The image of women in network…Content Analysis for the Social Sciences and Humanities. (1970)Content Analysis for the Soci…Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)Sex stereotyping in advertising (1983)Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction (1999)Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years (1999)Clearing the Air: Identity Safety Moderates the Effects of Stereotype Threat on Women's Leadership Aspirations. (2005)Availability: A heuristic for judging frequency and probability (1973)The Psychology of Attitudes (1997)Mainstreaming, resonance, and impersonal impact.. (2001)Priming Mammies, Jezebels, and Other Controlling Images: An Examination of the Influence of Mediated Stereotypes on Perceptions of an African American Woman (2005)Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement (2014)Advances in Consumer Research (2025)Cultural Indicators: Violence Profile No. 9 (1978)Charting the Mainstream: Television's Contributions to Political Orientations (1982)MEDIA AND THE SOCIAL CONSTRUCTION OF REALITY (1984)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Attitudinal effects of mere exposure. (1968)Face-ism: Five studies of sex differences in facial prominence. (1983)Early determinants of women in the IT workforce: a model of girls' career choices (2005)Critical thinking, cognitive presence, and computer conferencing in distance education (2001)Discourse Analysis as Theory and Method (2002)Three Approaches to Qualitative Content Analysis (2005)Sex Role Portrayals in Advertising (1977)Television and adolescents' sex role stereotypes: A longitudinal study. (1982)In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)An investigation of gender differences in on-line privacy concerns and resultant behaviors (1999)On the phenomenology of technology: the “Janus-faces” of mobile phones (2003)Gender differences and styles in the use of digital games (2005)Toward a Comprehensive Model of International Adjustment: An Integration of Multiple Theoretical Perspectives (1991)Altruism and Prosocial Behavior (2003)Effects of extrinsic and intrinsic motivation on employee knowledge sharing intentions (2007)Connecting high school physics experiences, outcome expectations, physics identity, and physics career choice: A gender study (2010)Science faculty’s subtle gender biases favor male students (2012)Gender Gap in Science, Technology, Engineering, and Mathematics (STEM): Current Knowledge, Implications for Practice, Policy, and Future Directions (2016)
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References

  • 1977Social Learning Theory9,650 cited
  • 1970Content Analysis for the Social Sciences and Humanities.4,564 cited
  • 2013Women, Minorities, and Persons with Disabilities in Science and Engineering: 20132,471 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1980Aging with Television: Images on Television Drama and Conceptions of Social Reality312 cited
  • 1988The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years269 cited
  • 1975The Portrayal of Men and Women in American Television Commercials267 cited
  • 1972The image of women in network TV commercials206 cited
  • 1995Assessing the Social Influence of Television182 cited
  • 2004Technology and Women's Voices150 cited
  • 1975Sex-role Research on the Mass Media150 cited
  • 1989Sex role messages in television commercials: An update149 cited
  • 1974Women in TV Commercials144 cited
  • 1980Television viewing and the learning of sex-role stereotypes138 cited
  • 1974Doctor, Lawyer, Household Drudge137 cited
  • 1992The effect of television day part on gender portrayals in television commercials: A content analysis

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