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Marketing Differences between Large and Small Firms: A Test of the Industrial/consumer Dichotomy Hypothesis
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Marketing Differences between Large and Small Firms: A Test of the Industrial/consumer Dichotomy Hypothesis (1990)Marketing Differences between Large and S…Les moyennes entreprises pratiquent-elles le marketing ? Une exploration franco-québécoise (2007)Les moyennes entreprises prat…Marketing in medium-sized manufacturing firms: The state-of-the-art in France and in Quebec (2006)Marketing in medium-sized man…European Journal of Marketing (1991)The State of the Art of Entrepreneurship (1992)SME marketing in practice (2001)The Effect of a Market Orientation on Business Profitability (1990)An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes (2000)
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  • 2006Marketing in medium-sized manufacturing firms: The state-of-the-art in France and in Quebec11 cited
  • 2007Les moyennes entreprises pratiquent-elles le marketing ? Une exploration franco-québécoise9 cited

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