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Pour your heart into it : how Starbucks built a company one cup at a time
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  • 2012Branded Cosmopolitanisms: ‘Global’ Coffee Brands and the Co-creation of ‘Cosmopolitan Cool’72 cited
  • 2012Corporate culture, business models, competitive advantage, strategic assets and the bottom line

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66 cited
  • 2008Entrepreneurship and the development of global brands65 cited
  • 2013Deconstructing a global commodity: Coffee, culture, and consumption in Japan63 cited