Evaluating changes associated with workplace and school travel plans: something old, something borrowed, something new

Abstract

This paper contributes to building good practice guidelines for evaluating travel plans, especially where data on changes in kilometres travelled is an objective (e.g. to estimate changes in emissions from the changes in kilometres travelled) and before/after surveys are used for data collection. The lessons here include: 1.something old (reminders of evaluation fundamentals that can easily get overlooked); 2. something borrowed (relevant points from methods for evaluating personalised marketing that have been discussed in great detail at previous Australasian Transport Research Forums); 3. something new (innovations for collecting data about kilometres travelled). (a) For the covering entry of this conference, please see ITRD abstract no. E217541.

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