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ArticleCustomer Value in Business Markets

Wolfgang Ulaga2001

Article2001

Customer Value in Business Markets

244 citations·0/0 files stored·Industrial Marketing Management

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Service and Product Innovation Customer Service Quality and Loyalty Corporate Governance and Management

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References

1997Customer value: The next source for competitive advantage 1995An Integrated Model of Buyer-Seller Relationships 2002Customer perceived value: a substitute for satisfaction in business markets?1997Reflections on gaining competitive advantage through customer value 1999Business Market Management: : Understanding, Creating, and Delivering Value 2000Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy 2001Measuring Customer-Perceived Value in Business Markets

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2010Customer value anticipation, customer satisfaction and loyalty: An empirical examination 2005Relationship Value in Business Markets: The Construct and Its Dimensions 2009The Conceptualisation and Measurement of Consumer Value in Services 2018Conceptualizing and communicating value in business markets: From value in exchange to value in use 2006The joint contribution of marketing and sales to the creation of superior customer value 2011A framework of brand value in B2B markets: The contributing role of functional and emotional components

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Year2001

Typearticle

Published2001-05-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations244

Files0 public / 0

ShelfService and Product Innovation

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doi10.1016/s0019-8501(01)00151-1

openalex_workW56417423

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2010Relational capabilities for value co‐creation and innovation in SMEs

2008A cross‐cultural examination of relationship strength in B2B services