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Customer Value in Business Markets

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References

1997Customer value: The next source for competitive advantage4,662 cited
1995An Integrated Model of Buyer-Seller Relationships2,083 cited
2002Customer perceived value: a substitute for satisfaction in business markets?1,268 cited
1997Reflections on gaining competitive advantage through customer value941 cited
1999Business Market Management: : Understanding, Creating, and Delivering Value723 cited
2000Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy712 cited
2001Measuring Customer-Perceived Value in Business Markets579 cited

Cited by

2010Customer value anticipation, customer satisfaction and loyalty: An empirical examination380 cited
2005Relationship Value in Business Markets: The Construct and Its Dimensions299 cited
2009The Conceptualisation and Measurement of Consumer Value in Services277 cited
2018Conceptualizing and communicating value in business markets: From value in exchange to value in use256 cited
2006The joint contribution of marketing and sales to the creation of superior customer value212 cited
2011A framework of brand value in B2B markets: The contributing role of functional and emotional components209 cited
2010Relational capabilities for value co‐creation and innovation in SMEs

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190 cited

2008A cross‐cultural examination of relationship strength in B2B services188 cited

2006Developing marketing capabilities for customer value creation through Marketing–Sales integration174 cited

2006Consumer Perception of Value: Literature Review and a New Conceptual Framework164 cited

2015Building industrial brand equity by leveraging firm capabilities and co-creating value with customers158 cited

2015Customer perceived value—Conceptualization and avenues for future research155 cited

2008Customer value from a customer perspective: a comprehensive review155 cited

2011Conflicts and value co-creation in project networks152 cited

2010Searching for Relationship Value in Business Markets: Are We Missing Something?149 cited

2016The role of packaging within marketing and value creation144 cited