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Cited by

• 2007Word of mouth communication within online communities: Conceptualizing the online social network1,684 cited
• 2012The impact of electronic word of mouth on a tourism destination choice677 cited
• 2008Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective635 cited
• 2007Finding the “Missing Link”: Advertising’s Impact on Word of Mouth, Web Searches, and Site Visits146 cited
• 2013Electronic Word of Mouth Effects on Tourists’ Attitudes Toward Islamic Destinations and Travel Intention: An Empirical Study in Iran117 cited
• 2009Ambassador networks and place branding115 cited
• 2013WOM and social media: Presaging future directions for research and practice114 cited
• 2015How online search behavior is influenced by user-generated content on review websites and hotel interactive websites95 cited
• 2019Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention92 cited
• 2016CREDIBILITY AND STRATEGIC LEARNING IN NETWORKS29 cited
• 2018The role of electronic word of mouth, conventional media, and subjective norms on the intention to purchase Sharia insurance services25 cited
• 2013Impact of Brand Identity on Customer Loyalty and Word of Mouth Communications, Considering Mediating Role of Customer Satisfaction and Brand Commitment. (Case Study: Customers of Mellat Bank in Kermanshah).25 cited