SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing literature : development and appraisal
0 references·3 citing·13 second hop
Marketing literature : development and appraisal (1978)Marketing literature : development and ap…Pauline Arnold (1894‐1974): pioneer in market research (2013)Pauline Arnold (1894‐1974): p…A History of Historical Research in Marketing (2010)A History of Historical Resea…Reflections on The History of Marketing Thought (2009)Reflections on The History of…General Systems Theory—The Skeleton of Science (1956)Broadening the Concept of Marketing (1969)A Generic Concept of Marketing (1972)Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture (2011)Marketing thought and the further development of marketing theory (2011)The inductive realist model of theory generation: explaining the development of a theory of marketing ethics (2013)Higher Education for Business (1959)Higher Education for Business (1959)The History of Marketing Thought (1976)The Function of General Laws in History (1942)Advertising the American Dream (1985)Evolving to a New Dominant Logic for Marketing (2003)The evolution of resource‐advantage theory (2012)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2009Reflections on The History of Marketing Thought29 cited
  • 2013Pauline Arnold (1894‐1974): pioneer in market research18 cited
  • 2010A History of Historical Research in Marketing13 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work