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Psychological processes and advertising effects : theory, research, and applications
0 references·16 citing·53 second hopsampled
Psychological processes and advertising effects : theory, research, and applications (1985)Psychological processes and advertising e…Impact of Media Advertisements on Consumer Behaviour (2019)Impact of Media Advertisement…Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads (2016)Understanding Interactive Onl…Exploring the disseminating behaviors of eWOM marketing: persuasion in online video (2012)Exploring the disseminating b…The Race for Sponsored Links: Bidding Patterns for Search Advertising (2009)The Race for Sponsored Links:…Internet vs. travel agencies on pre-visit destination image formation: An information processing view (2007)Internet vs. travel agencies …Attitude toward Location-based Advertising (2007)Attitude toward Location-base…A Comprehensive Analysis of Permission Marketing (2006)A Comprehensive Analysis of P…Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet (2004)Separate and joint effects of…The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion (1999)The Role of the Affective and…Survey of Internet users' attitudes toward Internet advertising (1999)Survey of Internet users' att…Responses to Humorous Advertising: The Moderating Effect of Need for Cognition (1996)Responses to Humorous Adverti…Effects of message Repetition on Argument Processing, Recall, and Persuasion (1989)Effects of message Repetition…Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels (1988)Advertising's Immediate and D…Social stereotypes and information-processing strategies: The impact of task complexity. (1987)Social stereotypes and inform…Human cognition in its social context. (1986)Human cognition in its social…Effects of Consumer Expectations on Information Processing in Selling Encounters (1986)Effects of Consumer Expectati…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The magical number seven, plus or minus two: Some limits on our capacity for processing information. 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  • 1986Human cognition in its social context.708 cited
  • 1987Social stereotypes and information-processing strategies: The impact of task complexity.508 cited
  • 1999Survey of Internet users' attitudes toward Internet advertising420 cited
  • 1999The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion385 cited
  • 2007Internet vs. travel agencies on pre-visit destination image formation: An information processing view312 cited
  • 1989Effects of message Repetition on Argument Processing, Recall, and Persuasion311 cited
  • 2016Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads308 cited
  • 1996Responses to Humorous Advertising: The Moderating Effect of Need for Cognition288 cited
  • 1988Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels196 cited
  • 1986Effects of Consumer Expectations on Information Processing in Selling Encounters195 cited
  • 2007Attitude toward Location-based Advertising193 cited
  • 2009The Race for Sponsored Links: Bidding Patterns for Search Advertising187 cited
  • 2006A Comprehensive Analysis of Permission Marketing183 cited

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2004
Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet
174 cited
  • 2012Exploring the disseminating behaviors of eWOM marketing: persuasion in online video174 cited
  • 2019Impact of Media Advertisements on Consumer Behaviour167 cited