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• 2010Synthesizing the Effects of Service Quality, Value, and Customer Satisfaction on Behavioral Intentions in the Motel Industry241 cited
• 2016Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention174 cited
• 2009Rethinking marketing communication: From integrated marketing communication to relationship communication164 cited
• 2001Point of View: Does Advertising Cause a ‘Hierarchy of Effects’?118 cited
• 2008Integrated Marketing Communications: Practice Leads Theory115 cited
• 2011The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers111 cited
• 1997A Marketing Management View of Integrated Marketing Communications109 cited
• 2004Perceptions of IMC After A Decade Of Development: Who's At The Wheel, And How Can We Measure Success?95 cited
• 2001Re-weaving the web: Integrating print and online communications88 cited
• 2003IMC–performance relationship: further insight and evidence from the Australian marketplace87 cited
• 2017IMC capability: antecedents and implications for brand performance77 cited
• 1998Measuring integration: an assessment of the quality of integrated marketing communications76 cited
• 2007Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns