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Cited by

• 2004Quality-of-Life (QOL) Marketing: Proposed Antecedents and Consequences185 cited
• 2006Event business leveraging The Sydney 2000 Olympic Games181 cited
• 2006Research in relationship marketing: antecedents, traditions and integration168 cited
• 2010Customer sociability and the total service experience156 cited
• 2002Customer retention management: a reflection of theory and practice153 cited
• 2000Internal relationship marketing: a strategy for knowledge renewal143 cited
• 2002Relationship marketing143 cited
• 2004Competitive advantage, knowledge and relationship marketing: where, what and how?143 cited
• 2009Marketisation of education: marketing, rhetoric and reality141 cited
• 2001Customer retention: a potentially potent marketing management strategy126 cited
• 2007An intellectual capital perspective of competitive advantage in nonprofit organisations123 cited
• 2001Relationship Value Management: Exploring the Integration of Employee, Customer and Shareholder Value and Enterprise Performance Models117 cited
• 2015Supplier–customer relationships: A case study of power dynamics100 cited
• 2004Partnering paradigms? Knowledge management and relationship marketing