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Citizen marketers: when people are the message · Study

WorkCitizen marketers: when people are the message

Unknown author2008

Work2008

Citizen marketers: when people are the message

Unknown author

62 citations·0/0 files stored·Choice Reviews Online

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Marketing and Advertising Strategies Digital Marketing and Social Media Literature, Culture, and Aesthetics

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2011Social Media Impact on Holiday Travel Planning 2009A STORYTELLING PERSPECTIVE ON ONLINE CUSTOMER REVIEWS REPORTING SERVICE FAILURE AND RECOVERY 2013Can fashion blogs function as a marketing tool to influence consumer behavior? Evidence from Norway 2012Youth-Generated Media 2009Social Media: How Home Health Care Agencies Can Join the Chorus of Empowered Voices 2014Brand advocates – an Apple phenomenon? an exploratory study on brand advocacy amongst apple consumers 2012Managing New(s) Conversations: The Role of Social Media in News Provision and Participation

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Year2008

Typeother

Published2008-01-01

VenueChoice Reviews Online

ISSN-L0009-4978

Languageen

Citations62

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.5860/choice.45-2704

openalex_workW582555069

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