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Citizen marketers: when people are the message
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  • 2010Authentic dialogue? The role of “friendship” in a social media recruitment campaign206 cited
  • 2011Social Media Impact on Holiday Travel Planning202 cited
  • 2009A STORYTELLING PERSPECTIVE ON ONLINE CUSTOMER REVIEWS REPORTING SERVICE FAILURE AND RECOVERY139 cited
  • 2015Psychological empowerment on social media: Who are the empowered users?117 cited
  • 2013Can fashion blogs function as a marketing tool to influence consumer behavior? Evidence from Norway108 cited
  • 2009Social Media: How Home Health Care Agencies Can Join the Chorus of Empowered Voices16 cited
  • 2012Youth-Generated Media16 cited
  • 2012Managing New(s) Conversations: The Role of Social Media in News Provision and Participation12 cited
  • 2014Brand advocates – an Apple phenomenon? an exploratory study on brand advocacy amongst apple consumers12 cited
  • 2010Co-Creation in Business Service Lifecycle Management6 cited

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