Social Media Impact on Holiday Travel Planning

John Fotis · Dimitrios Buhalis · Nicos Rossides

202 citations0/0 files storedInternational Journal of Online Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Digital Marketing and Social Media Diverse Aspects of Tourism Research Media and Digital Communication

Abstract

The impact of social media on the travel industry is predicted to be tremendous, especially on its holiday travel segment. Although there is a plethora of studies concentrating on the role and impact of social media in travel related decisions, most of them are medium and community specific, or focus on a specific stage of the decision making or the travel planning process. This paper presents a comprehensive view of the role and impact of social media on the travel planning process: before, during and after the trip, providing insights on usage levels, scope of use, level of influence, and trust. The study was conducted through an online structured questionnaire on a sample of 346 members of an online panel of internet users from Russia and the other Former Soviet Union (FSU) Republics who had been on holidays in the previous 12 months. Findings reveal that social media are predominantly used after holidays for experience sharing. It is also shown that there is a strong correlation between level of influence from social media and changes made to holiday plans. Moreover, it is revealed that user-generated content is more trusted than official tourism websites, travel agents, and mass media advertising.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 202 citations exist upstream.

References

2009Users of the world, unite! The challenges and opportunities of Social Media 2006The Effect of Word of Mouth on Sales: Online Book Reviews 2009Social media: The new hybrid element of the promotion mix 2008Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research 2009Role of social media in online travel information search 2007Electronic word-of-mouth in hospitality and tourism management 2010Predicting the Future with Social Media 2011We’re all connected: The power of the social media ecosystem

Cited by

2016Mobile technology and the tourist experience: (Dis)connection at the campsite 2013The influence of e-word-of-mouth on travel decision-making: consumer profiles 2013Managing change in tourism destinations: Key issues and current trends 2014Technology as a Catalyst of Change: Enablers and Barriers of the Tourist Experience and Their Consequences 2017The determinants of Facebook social engagement for national tourism organizations' Facebook pages: A quantitative approach

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.