SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Packaging Design: Successful Product Branding from Concept to Shelf
0 references·16 citing·54 second hopsampled
Packaging Design: Successful Product Branding from Concept to Shelf (2006)Packaging Design: Successful Product Bran…Visual design elements of product packaging: Implications for consumers' emotions, perceptions of quality, and price (2021)Visual design elements of pro…How product aesthetics cues efficacy beliefs of product performance (2020)How product aesthetics cues e…The visual ecology of product packaging and its effects on consumer attention (2019)The visual ecology of product…The Influence of Color and Shape of Package Design on Consumer Preference: The Case of Orange Juice (2019)The Influence of Color and Sh…State of the art of user packaging interaction ( UPI ) (2018)State of the art of user pack…The consumer testing of food package graphic design (2016)The consumer testing of food …Multisensory Packaging Design (2016)Multisensory Packaging DesignReading packages: social semiotics on the shelf (2015)Reading packages: social semi…Emotional responses towards food packaging: A joint application of self-report and physiological measures of emotion (2015)Emotional responses towards f…Touching tastes: The haptic perception transfer of liquid food packaging materials (2014)Touching tastes: The haptic p…Effects of Private and Public Label Packaging on Consumer Purchase Patterns (2013)Effects of Private and Public…The Effect of Modifying Structure to Display Product Versus Graphical Representation on Packaging (2012)The Effect of Modifying Struc…The role of packaging for consumer products: Understanding the move towards ‘plain’ tobacco packaging (2011)The role of packaging for con…Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa (2010)Consumers' perceptions of foo…Accelerating structured consumer‐driven package design (2010)Accelerating structured consu…Extending Rule Developing Experimentation to Perception of Food Packages with Eye Tracking (2009)Extending Rule Developing Exp…When Do Private Labels Succeed (1993)Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Consumer neuroscience on branding and packaging: A review and future research agenda (2023)Green logistics operations and its impact on supply chain sustainability: An empirical study (2023)Food Packaging: Principles and Practice (1992)Food packaging — Principles and practice (1993)Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them (2007)Impact of Product Design Representation on Customer Judgment (2013)Odor Semantics and Visual Cues: What We Smell Impacts Where We Look, What We Remember, and What We Want to Buy (2015)Consumer Acceptability, Eye Fixation, and Physiological Responses: A Study of Novel and Familiar Chocolate Packaging Designs Using Eye-Tracking Devices (2019)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Brand salience of OTC pharmaceuticals through package appearance (2012)The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product (2014)The Psychology of Colour Influences Consumers’ Buying Behaviour – A Diagnostic Study (2017)PRODUCT DESIGN AND DEVELOPMENT (2018)Synaesthesia? A window into perception, thought and language (2001)Crossmodal correspondences: A tutorial review (2011)SENSATION AND PERCEPTION (2013)Touch forbidden, consumption allowed: Counter-intuitive effects of touch restrictions on customers’ purchase behavior (2016)Tactile/Haptic Aspects of Multisensory Packaging Design (2018)Negative halo effects of sustainable packaging (2023)An approach to environmental psychology (1974)Measuring emotion: The self-assessment manikin and the semantic differential (1994)Core affect and the psychological construction of emotion. (2003)How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain (2017)Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy (2019)Without words: the effects of packaging imagery on consumer perception and response (2019)Seeking the Ideal Form: Product Design and Consumer Response (1995)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Factors Influencing Consumers’ Decision to Purchase Food in Environmentally Friendly Packaging: What Do We Know and Where Do We Go from Here? (2019)Eco-innovation for environment and waste prevention (2020)Sustainable Paper-Based Packaging: A Consumer’s Perspective (2021)Basics of Social Research (2023)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The importance of cigarette packaging in a ‘dark’ market: the ‘Silk Cut’ experience (2012)Removing the Emperor's Clothes: Australia and tobacco plain packaging (2014)The Impacts of Product Packaging Elements on Brand Image and Purchase Intention — An Empirical Study of Phuc Long's Packaged Tea Products (2018)Can Package Size Accelerate Usage Volume? (1996)Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Background colour & its impact on food perception & behaviour (2018)On the Relationship(s) Between Color and Taste/Flavor (2019)Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009)Attention and choice: A review on eye movements in decision making (2013)Factors Influencing Consumers’ Perceptions of Food: A Study of Apple Juice Using Sensory and Visual Attention Methods (2019)The influence of creative packaging design on customer motivation to process and purchase decisions (2022)Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers (2024)An interactive activation model of context effects in letter perception: I. An account of basic findings. (1981)Measuring Brand Equity Across Products and Markets (1996)Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions (2023)What do consumers care about when purchasing experiential packaging? (2023)Influence of food packaging color and foods type on consumer purchase intention: the mediating role of perceived fluency (2024)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

No references inside the corpus for this window.

Cited by

  • 2010Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa166 cited
  • 2019The visual ecology of product packaging and its effects on consumer attention116 cited
  • 2015Emotional responses towards food packaging: A joint application of self-report and physiological measures of emotion107 cited
  • 2016Multisensory Packaging Design106 cited
  • 2010Accelerating structured consumer‐driven package design75 cited
  • 2014Touching tastes: The haptic perception transfer of liquid food packaging materials71 cited
  • 2013Effects of Private and Public Label Packaging on Consumer Purchase Patterns67 cited
  • 2009Extending Rule Developing Experimentation to Perception of Food Packages with Eye Tracking59 cited
  • 2011The role of packaging for consumer products: Understanding the move towards ‘plain’ tobacco packaging57 cited
  • 2021Visual design elements of product packaging: Implications for consumers' emotions, perceptions of quality, and price52 cited
  • 2020How product aesthetics cues efficacy beliefs of product performance43 cited
  • 2015Reading packages: social semiotics on the shelf39 cited
  • 2018State of the art of user packaging interaction ( UPI )33 cited
  • 2019

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Influence of Color and Shape of Package Design on Consumer Preference: The Case of Orange Juice
30 cited
  • 2012The Effect of Modifying Structure to Display Product Versus Graphical Representation on Packaging29 cited
  • 2016The consumer testing of food package graphic design27 cited