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Sustainable Enterprise: A Macromarketing Approach
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  • 2020Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective98 cited
  • 2017Anticipated Consumer Guilt51 cited
  • 2021Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind49 cited
  • 2020For re-institutionalizing the marketing discipline in Era V49 cited
  • 2017Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research48 cited
  • 2019A Dynamic Stakeholders’ Framework in a Marketing Systems Setting48 cited
  • 2012Toward the Institutionalization of Macromarketing47 cited
  • 2020Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World43 cited
  • 2023Research trends of sustainability and marketing research, 2010–2020: Topic modeling analysis40 cited
  • 2014Multilevel Marketing Diffusion and the Risk of Pyramid Scheme Activity: The Case of Fortune Hi-Tech Marketing in Montana40 cited
  • 2015Experiential Learning Projects37 cited
  • 2017Creating Social Value Through Social Enterprise Marketing: Case Studies from Thailand's Food-Focused Social Entrepreneurs35 cited
  • 2020Alternative paradigms for sustainability: a Relational worldview34 cited

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  • 2014The mediating role of mindful entrepreneurial marketing (MEM) between production and consumption33 cited
  • 2021Using Macromarketing to Teach Business Sustainability31 cited
  • 2025Sustainable Fashion, Circularity and Consumer Behavior – Systematic Review and a Social Marketing Research and Policy Agenda29 cited