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The Market Segmentation Workbook: Target Marketing for Marketing Managers
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The Market Segmentation Workbook: Target Marketing for Marketing Managers (1996)The Market Segmentation Workbook: Target …Brand growth in packaged goods markets: Ten cases with common patterns (2016)Brand growth in packaged good…Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts (2008)Exploring the Construct of Se…Achieving market segmentation from B2B sectorisation (2008)Achieving market segmentation…New millennium, new segments: moving towards the segment of one? (2001)New millennium, new segments:…UK consumer attitudes concerning environmental issues impacting the agrifood industry (2000)UK consumer attitudes concern…Prioritising target markets (1998)Prioritising target marketsPrinciples of Marketing (1972)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Segmenting technology markets: applying the nested approach (2011)Export target markets of medicinal and aromatic plants (2017)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Zero defections: quality comes to services. (1990)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Barriers impeding effective implementation of marketing plans – a training agenda (2002)The dynamics of public relations (2003)The Theory of Monopolistic Competition, Marketing’s Intellectual History, and the Product Differentiation Versus Market Segmentation Controversy (2010)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Marketing management: analysis. planning. implementation and control (2000)Marketing Research: An Applied Approach (2000)Consumer influence on internet‐based corporate communication of environmental activities: the UK food sector (2005)Green Entrepreneurial Practices Among Small and Medium Enterprises in Karachi, Pakistan (2023)Case Study Research: Design and Methods (1984)Marketing Management and Strategy (1994)How to research (2010)The dark side of CRM: advantaged and disadvantaged customers (2013)Performing market segmentation: a performative perspective (2014)Multistage market segmentation: an exploration of B2B segment alignment (2016)Qualitative Data Analysis: An Expanded Sourcebook (1994)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions (2018)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Making Sense of Common Dirichlet Deviations (2017)Fundamental basket size patterns and their relation to retailer performance (2020)The unbearable lightness of buying (2021)
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  • 2001New millennium, new segments: moving towards the segment of one?60 cited
  • 2008Achieving market segmentation from B2B sectorisation50 cited
  • 1998Prioritising target markets48 cited
  • 2000UK consumer attitudes concerning environmental issues impacting the agrifood industry33 cited
  • 2016Brand growth in packaged goods markets: Ten cases with common patterns27 cited
  • 2008Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts20 cited

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