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The SAGE Handbook of Social Marketing
6 references·1 citing·21 second hop
The SAGE Handbook of Social Marketing (2011)The SAGE Handbook of Social MarketingSocial marketing: influencing behaviors for good (2008)Social marketing: influencing…Humor in Advertising: A Comprehensive Analysis (2006)Humor in Advertising: A Compr…Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (2006)Advertising, Promotion, and O…Ogilvy on Advertising (1986)Ogilvy on AdvertisingUnderstanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Social Learning Theory. (1978)Social Learning Theory.Public health and the value of disobedience (2015)Public health and the value o…Influence: The Psychology of Persuasion (1993)The spirit level : why equality is better for everyone (2010)Capital in the Twenty-First Century (2014)Exploring the disseminating behaviors of eWOM marketing: persuasion in online video (2012)Humor in Print Health Advertisements: Enhanced Attention, Privileged Recognition, and Persuasiveness of Preventive Messages (2013)Humor, Comedy, and Consumer Behavior (2018)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum (2008)The Effectiveness of Branded Mobile Phone Apps (2011)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change (1978)Self-efficacy mechanism in human agency. (1982)Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development (2011)Eating for the better: a social marketing review (2000–2012) (2013)Social Marketing (2014)Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior (1995)The development of a scale to measure perceived corporate credibility (2001)Encyclopedia of Creativity (2020)
this work references cited by second hop

References

  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1978Social Learning Theory.25,426 cited
  • 2008Social marketing: influencing behaviors for good814 cited
  • 2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
  • 1986Ogilvy on Advertising315 cited
  • 2006Humor in Advertising: A Comprehensive Analysis120 cited

Cited by

  • 2015Public health and the value of disobedience24 cited

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