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Advocacy drives growth
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Advocacy drives growth (2005)Advocacy drives growthHOW NET PROMOTER SCORE RELATES TO ORGANIZATIONAL GROWTH (2018)HOW NET PROMOTER SCORE RELATE…The Goals of Customer Relationship Management (2010)The Goals of Customer Relatio…Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth (2007)Unleashing the Power of Word …Promotional piracy (2007)Promotional piracyThe Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy (2004)Identity-based consumer behavior (2012)On Brands and Word of Mouth (2013)#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns (2018)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)A Strategic Framework for Customer Relationship Management (2005)A retrospective view of electronic word-of-mouth in hospitality and tourism management (2017)The one number you need to grow. (2003)The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share‐of‐wallet (2007)The Ultimate Question 2.0 : How Net Promoter Companies Thrive in a Customer-Driven World (2011)Sustainability in the Indonesian Public Transportation System: NPS-Based Performance Analysis of Transjakarta (2024)Software Piracy: An Analysis of Protection Strategies (1991)A Strategic Approach to Software Protection (1999)Using Online Conversations to Study Word-of-Mouth Communication (2004)Spotlight on China: Piracy, Enforcement, and the Balance Dilemma in Intellectual Property Law (2011)
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  • 2007Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth394 cited
  • 2018HOW NET PROMOTER SCORE RELATES TO ORGANIZATIONAL GROWTH18 cited
  • 2010The Goals of Customer Relationship Management14 cited
  • 2007Promotional piracy8 cited

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