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What Is Marketing
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What Is Marketing (2006)What Is MarketingThe influence of website quality dimensions on e-purchasing behaviour and e-loyalty: a comparative study of Egyptian travel agents and hotels (2016)The influence of website qual…Mercadotecnia digital y las pequeñas y medianas empresas: revisión de la literatura (2016)Mercadotecnia digital y las p…Examining the application of behavioral price research in business-to-business markets (2015)Examining the application of …School Brand Management (2014)School Brand ManagementSME buying behaviour: Literature review and an application agenda (2013)SME buying behaviour: Literat…Facebook as international eMarketing strategy of Taiwan hotels (2011)Facebook as international eMa…VERSLAS: TEORIJA IR PRAKTIKA / BUSINESS: THEORY AND PRACTICE (2010)VERSLAS: TEORIJA IR PRAKTIKA …Is Justified True Belief Knowledge? (1963)Consumer Behavior and Marketing Strategy (1990)A THEORY OF HUMAN MOTIVATION (2017)Prospect Theory: An Analysis of Decision under Risk (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Prospect theory: An analysis of decision under risk (1988)The six pricing myths that kill profits (2015)Are organizational buyers rational? Using price heuristics in functional risk judgment (2019)Value co-creation in B-to-B environments (2020)Capitalism and Freedom. (1963)The Art of Case Study Research (1996)Qualitative inquiry and research design: choosing among five traditions. (1998)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)How Motivation, Opportunity, and Ability Impact Travelers' Social Media Involvement and Revisit Intention (2013)Selling rooms online: the use of social media and online travel agents (2013)Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry (2019)Principles of Marketing (1972)The Concept of Corporate Strategy (1987)Digital Business Strategy: Toward a Next Generation of Insights (2013)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)eTailQ: dimensionalizing, measuring and predicting etail quality (2003)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)Development and validation of a scale measuring hotel website service quality (HWebSQ) (2020)Factors influencing customer citizenship behaviour in the hospitality industry (2020)From Asymmetry to Satisfaction: The Dynamic Role of Perceived Value and Trust to Boost Customer Satisfaction in the Tourism Industry (2025)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)A resource‐based view of the firm (1984)Dynamic capabilities and strategic management (1997)THE MODEL OF FORMING COMPETITIVE STRATEGY OF AN ENTERPRISE UNDER THE CONDITIONS OF OLIGOPOLIC MARKET (2010)Means of Conscripts’ Motivation and their Application in General Adolfas Ramanauskas Combat Training Centre (2019)
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  • 2011Facebook as international eMarketing strategy of Taiwan hotels219 cited
  • 2016The influence of website quality dimensions on e-purchasing behaviour and e-loyalty: a comparative study of Egyptian travel agents and hotels96 cited
  • 2014School Brand Management76 cited
  • 2015Examining the application of behavioral price research in business-to-business markets39 cited
  • 2010VERSLAS: TEORIJA IR PRAKTIKA / BUSINESS: THEORY AND PRACTICE18 cited
  • 2013SME buying behaviour: Literature review and an application agenda15 cited
  • 2016Mercadotecnia digital y las pequeñas y medianas empresas: revisión de la literatura15 cited

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