SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The new rules of green marketing: strategies, tools, and inspiration for sustainable branding
0 references·16 citing·60 second hopsampled
The new rules of green marketing: strategies, tools, and inspiration for sustainable branding (2011)The new rules of green marketing: strateg…Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations (2022)Exploring the antecedents of …Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE (2020)Green Marketing Approaches an…Artificial intelligence-enabled environmental sustainability of products: Marketing benefits and their variation by consumer, location, and product types (2020)Artificial intelligence-enabl…The factors of Lifestyle of Health and Sustainability influencing pro-environmental buying behaviour (2019)The factors of Lifestyle of H…Incentives for environmental research and development: Consumer preferences, competitive pressure and emissions taxation (2019)Incentives for environmental …Fuzzy inference system to study the behavior of the green consumer facing the perception of greenwashing (2019)Fuzzy inference system to stu…Examining environmental fan engagement initiatives through values and norms with intercollegiate sport fans (2019)Examining environmental fan e…An Exploratory Study Based on a Questionnaire Concerning Green and Sustainable Finance, Corporate Social Responsibility, and Performance: Evidence from the Romanian Business Environment (2019)An Exploratory Study Based on…Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers (2018)Toward sustainable consumptio…Measuring the Choice of Environmental Sustainability Strategies in Creating a Competitive Advantage (2017)Measuring the Choice of Envir…You can't buy what you can't see: Retailer practices to increase the green premium (2016)You can't buy what you can't …The creative imperative: The role of creativity, creative problem solving and insight as key drivers for sustainability (2016)The creative imperative: The …Sustainability marketing myopia (2015)Sustainability marketing myop…Managing new and remanufactured products to mitigate environmental damage under emissions regulation (2015)Managing new and remanufactur…Tweetjacked: The Impact of Social Media on Corporate Greenwash (2013)Tweetjacked: The Impact of So…Green consumer behavior in an emerging economy: confusion, credibility, and compatibility (2012)Green consumer behavior in an…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Naturalistic inquiry (1985)Green purchase behavior of undergraduate students in Hong Kong (2015)Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior model (2018)Consumer green behaviour: An approach towards environmental sustainability (2020)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)CSR-Washing is Rare: A Conceptual Framework, Literature Review, and Critique (2015)Strategic Silence: Withholding Certification Status as a Hypocrisy Avoidance Tactic (2017)Grey zone in – greenwash out. A review of greenwashing research and implications for the voluntary-mandatory transition of CSR (2019)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)Remanufacturing as a Marketing Strategy (2008)Carbon Footprint and the Management of Supply Chains: Insights From Simple Models (2012)Retailer-driven carbon emission abatement with consumer environmental awareness and carbon tax: Revenue-sharing versus Cost-sharing (2017)Using evolutionary game theory to study governments and manufacturers’ behavioral strategies under various carbon taxes and subsidies (2018)Assessing the impact of environmental regulation on pollution abatement and collaborative emissions reduction: Micro-evidence from Chinese industrial enterprises (2020)Dilemmas in a general theory of planning (1973)Intrinsic Motivation and Self-Determination in Human Behavior (1985)The power of art to foster systems thinking, one of the key competencies of education for sustainable development (2018)Transforming Our World: The 2030 Agenda for Sustainable Development (2018)Integrating sustainability into higher education curriculum through a transdisciplinary perspective (2020)The effect of servant leadership on organisational sustainability: the parallel mediation role of creativity and psychological resilience (2021)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Innovation intensity, creativity enhancement, and eco‐innovation strategy: T he roles of customer demand and environmental regulation (2018)Investment in intangible resources and capabilities spurs sustainable competitive advantage and firm performance (2018)Past, present, and future of knowledge management for business sustainability (2021)On Hotelling's "Stability in Competition" (1979)Product Development Decisions: A Review of the Literature (2001)Why sustainability is now the key driver of innovation (2013)Environmental policy stringency, related technological change and emissions inventory in 20 OECD countries (2020)Production and carbon emission reduction decisions for remanufacturing firms under carbon tax and take-back legislation (2020)Impact of financial incentives on green manufacturing: Loan guarantee vs. interest subsidy (2021)Fuzzy sets (1996)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A reflection of greenwashing practices in the hospitality industry: a scoping review (2022)Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge (2022)Corporate social responsibility decoupling: a systematic literature review and future research agenda (2023)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)The Social Responsibility of Business Is to Increase Its Profits (2007)Innovation and Creativity in Organizations (2014)Sustainability Assessment: Does the OECD/G20 Inclusive Framework for BEPS (Base Erosion and Profit Shifting Project) Put an End to Disputes Over The Recognition and Measurement of Intellectual Capital? (2020)Artificial intelligence and machine learning in corporate governance: A bibliometric analysis (2024)Beyond compliance: evaluating the role of environmental, social and governance disclosures in enhancing firm value and performance (2024)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The perceived relationship between digitalization and ecological, economic, and social sustainability (2021)Translating green strategic intent into green process innovation performance: the role of green intellectual capital (2021)Generative AI usage and sustainable supply chain performance: A practice-based view (2024)The Logic of Practice (1990)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Managers' Personal Values as Drivers of Corporate Social Responsibility (2004)Glued to your phone? Generation Z's smartphone addiction and online compulsive buying (2022)Organic green purchasing: Moderation of environmental protection emotion and price sensitivity (2022)Determining factors in shaping the sustainable behavior of the generation Z consumer (2023)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

No references inside the corpus for this window.

Cited by

  • 2013Tweetjacked: The Impact of Social Media on Corporate Greenwash451 cited
  • 2015Managing new and remanufactured products to mitigate environmental damage under emissions regulation440 cited
  • 2022Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations259 cited
  • 2012Green consumer behavior in an emerging economy: confusion, credibility, and compatibility220 cited
  • 2017Measuring the Choice of Environmental Sustainability Strategies in Creating a Competitive Advantage169 cited
  • 2020Artificial intelligence-enabled environmental sustainability of products: Marketing benefits and their variation by consumer, location, and product types164 cited
  • 2016The creative imperative: The role of creativity, creative problem solving and insight as key drivers for sustainability164 cited
  • 2019Incentives for environmental research and development: Consumer preferences, competitive pressure and emissions taxation161 cited
  • 2019Fuzzy inference system to study the behavior of the green consumer facing the perception of greenwashing159 cited
  • 2019An Exploratory Study Based on a Questionnaire Concerning Green and Sustainable Finance, Corporate Social Responsibility, and Performance: Evidence from the Romanian Business Environment158 cited
  • 2020Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE151 cited
  • 2018Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

140 cited
  • 2015Sustainability marketing myopia137 cited
  • 2016You can't buy what you can't see: Retailer practices to increase the green premium136 cited
  • 2019Examining environmental fan engagement initiatives through values and norms with intercollegiate sport fans117 cited
  • 2019The factors of Lifestyle of Health and Sustainability influencing pro-environmental buying behaviour116 cited