Public Relations Theory in Practice

Abstract

Section One: Effectiveness Management--Engaging Systems of Power and Networks of Communication Chapter 1: Power Resource Management: Pushing Buttons and Building Cases Case: CPSC vs. Daisy (Consumer Produce Safety Commission vs. Daisy Manufacturing Co.) Questions for Application Robert L. Heath -- University of Houston Chapter 2: Weickian Approach to Public Relations and Crisis Management Case: Crisis Communication and Anthrax Questions for Application Gary L. Kreps -- George Mason University Chapter 3: Strategic Issues Management: Theoretical Underpinnings for Strategic Planning and Operations in the Public Policy Arena Case: The WTO and G-8 (World Trade Organization and G-8) Questions for Application Robert L. Heath -- University of Houston Chapter 4: Organizational-Public Relations in Cyberspace Case: Intel's 1994 Pentium Chip Crisis Questions for Application Kirk Hallahan -- Colorado State University Section Two: Fundamental Perspectives--Creating Action and Meaning Through Messaging Chapter 5: Working Innovators and Laggards: The Diffusion of Innovation Theory and Public Relations Case: Nationwide Questions for Application Ann Carden -- State University of New York College at Fredonia Chapter 6: Speech Act Theory: An Approach to Public Relations Leadership Case: AmeriFlora '92 Questions for Application Bonita Dostal Neff -- Valparaiso University, Indiana Chapter 7: Social Constructionism and Public Relations Case: OTPOR (1998 Serbian Resistance) Questions for Application Joye Gordon -- Kansas State University Pete Pellegrin -- Cloud County Community College Chapter 8: Sociodrama for Public Relations Practice Case: Concord Hospital Questions for Application Thomas Mickey -- Bridgewater State College Chapter 9: Contingency Theory: Strategic Management of Conflict in Public Relations Case: The SARS Crises Questions for Application Glen Cameron -- University of Missouri, Columbia Augustine Pang -- University of Missouri, Columbia Yan Jin -- Virginia Commonwealth University Section Three: Normative Approaches--Leveraging Constraints and Opportunities Chapter 10: Foundations in Moral Philosophy for Public Relations Ethics Case: Government Contractor Questions for Application Shannon Bowen -- University of Maryland Chapter 11: Following Communication Rules: A Communication-Centered Theory for Public Relations Case: A Senator in Hot Water Questions for Application Maria E. Len-Rios -- University of Missouri, Columbia Chapter 12: Integrating Social Norms Theory in Public Relations Campaign Development Case: Binge Drinking Questions for Application Terry L. Rentner -- Bowling Green State University Section Four: Rhetorical Perspectives--Communication as Relationship Chapter 13: Rhetorical Theory, Public Relations and Meaning: Giving Voice to Ideas Case: The War in Iraq Questions for Application Robert L. Heath -- University of Houston Chapter 14: Public Relations and the Rhetoric of Social Intervention Case: Friends -- Together Questions for Application Susan K. Opt -- Salem College Section Five: Crisis Communication--Giving Voice in the Process Chapter 15: Crisis Communication and Image Repair Discourse Case: VIOXX Questions for Application William L. Benoit -- University of Missouri, Columbia Augustine Pang -- University of Missouri, Columbia Chapter 16: The Development of the Situational Crisis Communication Theory Case: The Plant Explosion Questions for Application W. Timothy Coombs -- Eastern Illinois University Section Six: Contextual Parameters--Understanding and Creating the Big Picture Chapter 17: International Public Relations: Toward an Integrated Theoretical Case Case: Ivory Coast Questions for Application T. Kenn Gaither -- University of North Carolina at Chapel Hill Patricia A. Curtin -- University of North Carolina at Chapel Hill Chapter 18: The Place of Theory in Public Relations Practice Case: Award-Winning Practitioners Questions for Application Aydemir Okay -- Istanbul University Alya Okay -- Istanbul University Chapter 19: Working the System: The Evolution of Feminist Perspectives in Public Relations Scholarship Case: Working the System Questions for Application Theresa Russell-Loretz -- Millersville University, Pennsylvania Chapter 20: From Aardvark to Zebra Redux: An Analysis of Theory Development in Public Relations Academic Journals into the 21st Century Questions for Application Lynne M. Sallot -- University of Georgia Lisa J. Lyon CarolinaAcosta-Alzuru -- University of Georgia Karyn Ogata Jones -- Clemson University

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