Preliminary Insights on the Effect of Islamic Work Ethic on Relationship Marketing and Customer Satisfaction

Abstract

This conceptual paper investigates the moderating impacts of the Islamic work ethic on the relationships between relationship marketing and customer satisfaction.The concept of the Islamic work ethic has its origin in the Quran, the sayings of and practice of Prophet Muhammad, who preached that hard work caused sins to be absolved and that "no one eats better than that which he eats out of his work". The Quran often articulate about good customer relationship and in trade, and it calls for responsible and fair distribution of prosperity in the community.The Quran an insist humans to gain skills and technology, and praises highly those who struggle in order to live through.The Quran is against joblessness and waste of time by either remaining idle or engaging oneself in an inefficient activity.Islamic work ethic deserves a serious inquiry because it is the ideal which Muslims seek to realize. Furthermore, literatures suggest that the Islamic work ethic will increase a positive and significant relationship between relationship marketing and customer satisfaction.

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