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Designing Executive Education Curricula to Fit the Professional Development Continuum: The Case of Advertising and Public Relations Practitioners in Australia
16 references·0 citing·44 second hop
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References

  • 1998Academic capitalism: politics, policies, and the entrepreneurial university3,912 cited
  • 2000Understanding learning at work628 cited
  • 2017Supply Chain Management, A Review386 cited
  • 2003Enhancing Learning Outcomes: The Effects of Instructional Technology, Learning Styles, Instructional Methods, and Student Behavior237 cited
  • 1983The Effects of Role Evaluation and Commitment on Identity Salience175 cited
  • 1998What Skills are Most Important? A Comparison of Employer, Student, and Staff Perceptions126 cited
  • 2005Introducing Professional and Career Development Skills in the Marketing Curriculum108 cited
  • 2003Instructor, Student, and Employer Perceptions on Preparing Marketing Students for Changing Business Landscapes93 cited
  • 2002A Professional School Approach to Marketing Education91 cited
  • 2004Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?89 cited
  • 1992The Construct of Identity and Its Use in Career Theory and Research87 cited
  • 1993An Exploratory Examination of Teaching Styles Currently Employed in Marketing Education: Developing a Typology and its Implications for Marketing Students39 cited
  • 2004Business Student Preferences: Exploring the Relative Importance of Web Management in Course Design29 cited
  • 2002Enhancing Students’ Role Identity As Marketing Majors

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24 cited
  • 1994Merging Advertising and PR: Integrated Marketing Communications23 cited
  • 1980Journal of Marketing Education18 cited
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